"Yahoo! (NASDAQ:YHOO) and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads program. This new program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network. We believe that Yahoo! holds a key leadership position in online advertising and teaming up with them allows Media.net to offer web publishers with a solution that generates additional revenue for them and provides customization, control and flexibility that they would like."
*whatever that means?. ** Yahoo's current "requirements" figure is over 2 million uniques PCM.. *** Yahoo's current rule is no more than 5% of traffic from outside of target market area..the publisher/partner must ensure via geo-serving etc that this figure is not exceeded..repeated failure to observe this ( 2 or 3 months consecutive, or too many months per 12 month period ) may/ can /will result in contract termination..
Yahoo also have their own equivalent of "smart pricing" which can "kick in" if the advertisers don't like the conversion rates that they are getting from publishers..I don't know if the advertisers are "policed" as regards the quality of their landing pages...I never was involved from "that side"..
Word is / was that Bing thought that Yahoo did not police their premium/partners/publishers anywhere near tightly enough..IMO Bing were / are correct ..so maybe Media.net is being brought in to try to keep it "clean"..interesting..
I seem to remember Chitika getting the Yahoo publisher contextual feed business from Yahoo in the USA, when Yahoo said they were not going to continue running it themselves..Chitika must be feeling left out somewhat..
It says that the deal is with media.net..but the landing page is Yahoo..I would expect the acceptance figures etc to be those of Yahoo's current premium/partner publisher deals..it appears that they are merely removing the restriction to publishers of each target market country being a separate account even if it was the same publisher/partner..
[edited by: Leosghost at 5:58 pm (utc) on Sep 27, 2012]