homepage Welcome to WebmasterWorld Guest from 54.234.128.25
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Yahoo / Yahoo Publisher Contextual Advertising Network
Forum Library, Charter, Moderator: open

Yahoo Publisher Contextual Advertising Network Forum

  posting off  
How's your YPN CTR?
Comparing YPN to AdSense
farmboy




msg:3882339
 12:39 pm on Mar 31, 2009 (gmt 0)

I have a site where one section has current information and news on the topic and that information is spread over two pages. It provides a good opportunity to give YPN one page and AdSense the other and compare.

YPN is now showing some good ads for the audience, but the CTR is dismal. Over the last month or so, the YPN CTR has been about 1/4 that of the AdSense CTR. Either the performance is lousy as compared to AdSense or a lot of clicks aren't being recorded for some reason.

FarmBoy

 

Edge




msg:3882749
 10:05 pm on Mar 31, 2009 (gmt 0)

I have never had the performance with YPN as I have with other ads - my direct advertisers as well. I keep YPN in play and earn enough to keep them engaged - one never knows...

dataguy




msg:3883929
 1:20 pm on Apr 2, 2009 (gmt 0)

I decided this week to give YPN another shot and I'm using it to replace AdSense ads on pages which AdSense has paid nothing since the beginning of the Analytics integration 5 months ago. This might not be a good method for comparison, but anything from YPN is better than nothing from AdSense.

Besides, removing low-performing ads from AdSense seems to not only increase AdSense CPM, but overall AdSense revenue as well.

Sally Stitts




msg:3884175
 4:58 pm on Apr 2, 2009 (gmt 0)

"the YPN CTR has been about 1/4 that of the AdSense CTR"

That's darn good. Month after month after month, my YPN CTR has never risen to 1/10 of my AdSense CTR. I have the "keep them engaged" philosophy, as well. One never knows.

dbcoders




msg:3885037
 6:59 pm on Apr 3, 2009 (gmt 0)

personally, I don't hold much hope. It is been going downhill for almost two years now and seems to be getting worse, not better.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Publisher Contextual Advertising Network
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved