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Yahoo Publisher Contextual Advertising Network Forum

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Is YPN basically dead?

 9:00 pm on Dec 8, 2008 (gmt 0)

This board doesn't seem to be getting any activity these days. Is YPN dead for publishers around here?




 1:58 am on Dec 9, 2008 (gmt 0)

It's pretty well dead, it appears.

Someone needs to tell Yahooie that you need to have at least one person working in a department to keep it going.

I have a feeling there is mold growing on the "Publisher Server" aka as the "TRS-80"


 11:35 am on Dec 10, 2008 (gmt 0)

Yeah it got awful quiet in here...

My YPN account is still active. I logged in a few days ago just to see if they'd booted me yet for inactivity but they hadn't. Out of curiosity I put a few pages online with YPN ads to see what the targeting looked like. No ads showed at all. After 3 hours the ads still weren't showing and I pulled them and wrote it off as a failed experiment. I considered emailing Yahoo support and trying to find out why this had happened and then realized I didn't really care.


 5:08 am on Jan 14, 2009 (gmt 0)

Tonight I decided to put replace AdSense with YPN on one page just to see what happens. To my surprise, I immediately got a full complement of good targeted ads - and these are ads I haven't seen on my site from AdSense.

We'll see what happens.



 4:10 pm on Jan 17, 2009 (gmt 0)

I did the same thing awhile back...targeting had improved but epc, which always used to be higher than Adsense, had plummeted. If they could get it all together all at once, YPN would be great.


 10:15 pm on Jan 21, 2009 (gmt 0)

Well I just gave YPN another page and once again, they immediately displayed good ads.

Knock on wood.



 6:18 pm on Jan 25, 2009 (gmt 0)

I'm about to try Yahoo again on a new website...Keep us posted FarmBoy and I'll do the same.
Fish Texas


 6:52 pm on Jan 26, 2009 (gmt 0)

I wonder what this means? - [webmasterworld.com...]



 5:58 pm on Jan 28, 2009 (gmt 0)

Uhhhhh, what's up...
I set up Yahoo ads on a new site and the targeting is right on. Good ads with perfect matches for the content.
(Not using ad targeting feature)

Anyone else getting good ads, and how long?

Fish Texas


 1:36 am on Feb 15, 2009 (gmt 0)

I took Adsense off a site I had that was getting really good traffic and CTR but terrible payout rates. .
I replaced the ads with YPN and not only were they targeted, but had a much higher (about double) pay out rate.
The sad thing is that the CTR dropped.
I think most of the internet is "trained" to click on Adsense. YPN looks slightly different and different is bad.
If Yahoo would just put a little more effort into YPN......


 1:39 am on Feb 21, 2009 (gmt 0)

As of February 14th, YPN is kicking the crap outta Adsense as far as targeting goes.
I have made as much in one month as I did in the whole previous year with YPN.
And I am changing more sites over to YPN because of this.
I know YPN looks like a dead horse, but right now (for me at least) it's paying better and is more targeted than Adsense.
Hopefully Google will find out what's wrong and fix it.


 4:02 am on Jun 2, 2009 (gmt 0)

How is Yahoo doing compared to Microsoft Content Ads, in terms of payout, clicks, impressions, quality/relevance?

I'd also be curious to understand the types of sites you're working with (ecommerce, informational, etc.), and the verticals that perform best for you.

I've been thinking of doing more with YPN again, but am just hesitant to do that work again....


 6:39 pm on Jun 2, 2009 (gmt 0)

We see Microsoft Content Ads (Pub Center) doing better than YPN. Especially since you can place PubCenter on pages with AdSense.

Our suggestion with sites that have long content pages is to place about 5 ads on a page. Try two or three adsense ads and two or three pubcenter. In most cases we see a substantial increase in overall earnings.


 12:30 am on Jun 13, 2009 (gmt 0)

YPN is beyond dead, it's abysmal.

I did a trial of YPN which I'm just winding down.

I put it on a subsection of a popular site that really earns with AdSense to see what it would do and although YPN got many thousands of page views per day the earnings kept going in half per month.

For instance, the first month it made $500 easily in the test area, not a lot of money but it was worth expanding the test. Wrong move, the next month it declined to $400, then $300, etc. until last month it made $30 on the same traffic, same pages.

Yesterday I got busy and started replacing YPN and today some of those pages earned more in a single day than YPN did last month, so buh-bye YPN, you got to go.

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