Msg#: 3673535 posted 1:43 am on Jun 13, 2008 (gmt 0)
Excellent question. I'm wondering the same thing. Someone in the AdWords section said Yahoo will keep its best paying advertisers and fill in with Google where there is open inventory or low-paying advertisers. Could maybe mean higher EPC with YPN if some of the dud advertisers leave or are forced out? Of course, with fewer Yahoo advertisers, revenue could also drop.
Yahoo, though, may have made a Faustian bargain by hiring Google to show ad links next to a significant portion of the ad links appearing alongside search results on its Web site in the United States and Canada. The Sunnyvale-based company also will pluck Google ads to show on other Web sites in its marketing network.
Google AdLink Units alongside regular Yahoo ads?
This would be a great solution if Yahoo would allow us to do the same thing. I have written to YPN support several times, asking them to develop "Link Units" that are similar to Adsense Adlinks.
"...Yahoo can also serve contextually targeted ads on its U.S. and Canadian web sites, as well as on its current publisher partner sites. (emphasis mine)
I don't have a link for this. It's in the print version of eWeek magazine (July 16). I went to their site to try to find it but couldn't.
Essentially, if I'm reading this correctly, if you're currently displaying YPN ads on your website you may also see adsense ads at some point in the near future. Not sure how this will play out for sites that have been kicked out of adsense and then signed up for YPN. It may very well mean they just got kicked out of YPN too.
Eric Schmidt had this to say about the deal,
"By doing this with Yahoo, we're helping Yahoo increase the value of its existing assets."
What a guy.
He forgot to add, "...and taking another well-aimed shot at Microsoft."