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Yahoo Publisher Contextual Advertising Network Forum

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YPN vs Adsense how are you doing
Any ex Adsense using YPN want to share experience?
silverbytes




msg:3561624
 2:56 am on Jan 30, 2008 (gmt 0)

I'm adsense publisher but my earnings dropped 75% last month without any reason for. My traffic is constant but this month I got a 25% than I used to, so I'm open to try YPN.

Questions:

1) You can't use both together right? I mean you have to remove all adsense code from pages and put YPN instead.

2) Is there any adsense publishers in similar situation that already moved on to YPN? If so how are you doing in comparison?

 

agerhart




msg:3561740
 6:47 am on Jan 30, 2008 (gmt 0)

1) No, as far as I know you can not run them both on one page. That said, you can run them both within one website..just not on the same page,

2) From my tests and reading other's experiences and I think YPN has a ways to come before being able to replace Adsense.

silverbytes




msg:3562045
 4:11 pm on Jan 30, 2008 (gmt 0)

And as far as I see is not for users outside USA. Being in latinamerica doesn't help in that way... May be we have to wait a couple of years before that happens...

tombo100




msg:3563317
 11:15 pm on Jan 31, 2008 (gmt 0)

I have a real estate focused site that I use YPN on and it is doing better with it than adsense. Now this is an anomoly as real estate/mortgage is one of the few categories that Yahoo has a great deal of inventory in.

silverbytes




msg:3564240
 8:10 pm on Feb 1, 2008 (gmt 0)

Good for you. Anybody else?

ember




msg:3564414
 11:46 pm on Feb 1, 2008 (gmt 0)

For a long time we did better with YPN than with Adsense; now it is about even. CTR with AdSense is always higher but earnings per click are less. YPN has a terrible CTR but very high epc so it evens out.

Edge




msg:3564749
 2:31 pm on Feb 2, 2008 (gmt 0)

Adsense is still doing better than YPN, but not by much. AdSense CPM has been dropping over time so I predict eventually YPN will outperform AdSense.

sven1977




msg:3565381
 8:23 pm on Feb 3, 2008 (gmt 0)

We first replaced all our adsense ads with yahoo ads around october 2007, it looked great and returned higher eCPMs than adsense did. So we kept yahoo instead of adsense for about three months. Then we received an email from Y last week saying that the manual ad targeting was disabled for our account due to low conversion rates of the clicks we generated. Since that day, our Y earnings dropped close to nothing and we switched back completely to Adsense. Yahoo simply doesn't have the inventory Google has and that sucks big time. I guess for that reason, the manual ad targeting feature didn't allow us to select the exact niche that we are in so we selected a somewhat similar niche, which did paid well but I guess didn't convert well for the advertisers.

TammyJo




msg:3565978
 5:46 pm on Feb 4, 2008 (gmt 0)

This morning YPN is beating Adsense! Who would have thought, I have less YPN inventory invested in the site too. I'll wait to see if I want to change over and ride the trend until it peters out again.

mvander




msg:3566329
 1:05 am on Feb 5, 2008 (gmt 0)

I will tell you on some sites YPN beats the pants of Adsense, you just need to test and try. YPN has been doing very well for me lately.

sugarrae




msg:3568699
 4:52 pm on Feb 7, 2008 (gmt 0)

>>> I'm adsense publisher but my earnings dropped 75% last month without any reason for.

You're not alone [webmasterworld.com].

>>>1) You can't use both together right? I mean you have to remove all adsense code from pages and put YPN instead.

You can't use them both on the same page. However, last I checked, it was ok to use them both on the same website. One reason a site might have to use them together would be to geo-target which ads show. Doing so (showing U.S. users YPN and non U.S. users adsense) can help keep you from getting that dreaded email from YPN terminating you from the program for too much non U.S. traffic and can help you actually earn money from non-us visitors by serving them ads actually targeting to them by Google.

>>>If so how are you doing in comparison?

For me, it has depended very heavily on the industry.

>>>Being in latinamerica doesn't help in that way

YPN is currently limited to publishers based in the U.S.

>>>the manual ad targeting feature didn't allow us to select the exact niche that we are in so we selected a somewhat similar niche, which did paid well but I guess didn't convert well for the advertisers

IMHO, then it was totally fair for them to disable it. There is a huge abuse in the categorizing options. I'm not saying that *you* abused it, just saying a lot of people do, which causes scrutiny in regards to it.

>>>YPN beats the pants of Adsense, you just need to test and try

The only problem I've had, and I don't know if anyone else has noticed it, is that if I remove a quality site from Adsense and put it on YPN and then switch back, the ecpm goes to crud while Adsense "re-figures" its conversion and value to advertisers to give us better ecpm's based on smart pricing. I've found it is better to A/B test (or YPN on some pages, Adsense on others if you don't have the sophistication/budget/expertise to A/B test) rather then remove Adsense all together. Maybe it's just me, but that has solved some issues for us in regards to occasionally pitting them against one another.

SEOcean




msg:3600910
 7:31 pm on Mar 14, 2008 (gmt 0)

What about other options? Does anyone here use AdBrite? How does it compare to AdSense or YPN?

farmboy




msg:3602189
 5:36 pm on Mar 16, 2008 (gmt 0)

Yahoo simply doesn't have the inventory Google has...

I have some page topics where YPN can only deliver one ad on the page. Yet when I do searches on Yahoo, lots of ads for the topic are shown.

In those cases it seems YPN has the inventory, the advertisers just aren't using the content network.

FarmBoy

nippi




msg:3633707
 1:39 am on Apr 24, 2008 (gmt 0)

adbrite sucks arse

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