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Yahoo Publisher Contextual Advertising Network Forum

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Decrease in Earnings
After 20th Dec, 2007

 5:37 pm on Jan 5, 2008 (gmt 0)

Hi All
I'm with YPN since it's Beta launch, as every one know YPN did v good in terms of earnings for about over a year of it's beta launch. I saw a sudden decrease once some where in 2006 but it was for the short time and again YPN was great. Since they launch their Smart Pricing thing, there was actualy no change in revenue at my end and my sites did the same and i must say income was steady and constant.
But at the end of Dec, 2007 i can see a very significant decrease in earnings while the impressions and cliks got much better (increased) and it's continued. I know there are very few people who like to write for YPN but i request you to please share your experiences regarding this that what do you think the reason can be. No new advertisers are added in the Ads so it's not the new advertisers.
Is it that they are ready to come out of Beta?
Are advertisers are not willing to pay more?
please share....




 7:29 pm on Jan 5, 2008 (gmt 0)

I think YPN is spending all the money on the large (huge) sites, the smaller publisher is not what they want.


 11:14 pm on Jan 6, 2008 (gmt 0)

We also have seen a decrease in earnings since mid-December. We're not in a holiday niche so I thought our advertisers were just not spending as much during this time of the year and things would get back to normal around the 1st. So far, it has not happened; earnings are about half of what they have been. Is YPN coming out of beta? No idea, but if this doesn't turn around in the next week or so, we'll have to switch everything back to AdSense, which has actually gotten better since YPN started tanking.

Nick Stamoulis

 4:29 pm on Jan 7, 2008 (gmt 0)

I agree with this, YSN publisher has been very good but I too have seen a decline in revenue recently...



 10:20 pm on Jan 9, 2008 (gmt 0)

Agreed, We switch back and forth with adsense...depending on who is paying better. Right now Yahoo is in "low" mode and not on many pages.

We'll keep our eye to see if things change.


 10:49 pm on Jan 20, 2008 (gmt 0)

After complaining that our earnings had dropped since the middle of December, yesterday they quadrupled on the same amount of traffic that we generally receive. It's just one day; who knows what will happen tomorrow (and I can't see what is happening today because the stats are not updating). This is life with YPN.


 8:19 am on Jan 21, 2008 (gmt 0)

That is strange...our stats were delayed yesterday (20th) and were sporting a VERY low number by the end of the day.

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