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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Moving back
YPN failed the test
ann




msg:3520050
 11:51 am on Dec 4, 2007 (gmt 0)

Hi all,

Well, my little test seems to have failed even though I made more.

The amount of views I gave them were equal to what I gave Google. The page views were pretty much the same BUT the clicks were not.

YPN got only half as many clicks as Google and after doing math for half the night I deduced that I would have made only 57 CENTS more had it been the same amount of clicks.

There seems to be a lack of trust for YPN as compared to Google.

Not worth the work so I reloaded the Google pages...oh well..

Ann

 

clearvision




msg:3520237
 4:41 pm on Dec 4, 2007 (gmt 0)

Unless I misundestood what you said, how is this a failed test? People stayed on your site longer with YPN (less clicks) and you made almost the same amount of money? This opens up another opportunity for you to add something else (affiliate wise) and make more $$.

We would make lots more money if we got more clicks with YPN, but it seems the pay is almost the same for us. With less people leaving...more a win in our eyes :)

ann




msg:3520297
 5:43 pm on Dec 4, 2007 (gmt 0)

I am already doing the afilliate thing. I felt that was too much work for such a small gain. I have other ad servers also rotating on my sites so it really isn't that big a deal, Just get so disgusted with Google yanking us around like they do...bah~ Humbug!

Ann

ember




msg:3520354
 7:30 pm on Dec 4, 2007 (gmt 0)

We always receive fewer clicks with YPN than we do with Google, but YPN pays so much better per click that we make more money with them. Even if we made the same as with Google we'd still keep YPN just so we have two revenue streams, not just one. Getting YPN ad to target correctly can take weeks, but in most cases it comes around. Working with YPN definitely takes patience.

ann




msg:3520366
 7:51 pm on Dec 4, 2007 (gmt 0)

I believe 3 weeks is a good length of time...I won't pull all of them as I want to keep the account.

Ann

Fish_Texas




msg:3520995
 4:27 pm on Dec 5, 2007 (gmt 0)

Hi Ann, Just passing through this forum...Haven't been here in awhile.
I see it's the same old issue...ad targeting.
I "moved back" (as you say Ann) months ago. Never regretted it, Ad Targeting is right on, making good $$...sleep better :-)

But here is the real issue...I spent months and months fretting, researching, optimizing pages, checking stats at all hours, doing tests like you, trying different ad placement to get better targeted ads.
Hours upon hours wasted!

Once I made the decision to Get Outta Dodge and Put The Ole Horse Out Of Its Misery...I spent my time making my 2 sites more Google friendly. My G traffic has increased 10 fold, which would never have happened had I kept being asorbed with Yahoo ads.

I too have keep my account open, BUT I'll not waste one more minute on Yahoo at this time. I'll bet when I visit this Y forum in the coming months, I'll read about the same old problems.

In the meantime I'll be writing more articles for directory submissions, building more quality ranked Link Backs and watching my 2 sites move up even higher in the google serps. It's going to be a good year in 08.

.57 ain't worth it, is it?
Good move Ann.
Fish Texas

[edited by: Fish_Texas at 4:31 pm (utc) on Dec. 5, 2007]

fearlessrick




msg:3533861
 1:59 pm on Dec 23, 2007 (gmt 0)

I don't believe you gave YPN a fair test. Three weeks is not very long to test anything.

In any case, I am so disappointed (actually, disgusted would be closer) with G, that I've begun putting YPN ads on some formerly G pages. I've already seem a good deal of improvement, after about 2 weeks, but one thing I did notice is that it takes sometimes 10 days to 2 weeks for Yahoo to get the ad tageting right. So, I am expecting results to improve.

G is getting so bad that I'm considering dumping them altogether. 2008 will be full of changes for me.

ann




msg:3547103
 12:51 pm on Jan 13, 2008 (gmt 0)

Fearless Rick,

I am just finishing up changing the pages of my main site to YPN. I just couldn't take the constant downhill drag, I felt like Google was aiming for zero earnings the way it kept falling.

After maintenance Saturday was the final blow, finished out the day at 12. and change. I hope Ypn makes it if not, then I am going to be looking for another ad company. Keeping adsense on my 2 smaller sites as they are doing fair and don't want to give up adsense altogether in case they start doing something better.

Good luck with yours,

Ann

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