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Yahoo Publisher Contextual Advertising Network Forum

This 34 message thread spans 2 pages: 34 ( [1] 2 > >   posting off  
On the move
Hoping for the best
ann




msg:3496538
 7:45 am on Nov 5, 2007 (gmt 0)

I just gave YPN several thousand of ad impressions that were formerly Googles. This decision based on last months and even lower 4 days this month. Tired of playing that old game, the sky is falling, the sky is falling..

I am hoping this pans out and if so I will give them all of them...maybe hold a few back in case something fantastic happens :)

Could do with better targeting but have to wait and see what the bottom line looks like.

Ann

 

Quadrille




msg:3496755
 2:42 pm on Nov 5, 2007 (gmt 0)

Thank you for doing that,

Cheers,

An Adsense Publisher :)

But seriously, after all this time, we are still lacking good comparative info in most areas. Good Luck!

ann




msg:3496814
 3:50 pm on Nov 5, 2007 (gmt 0)

Quadrille,
Are you partaking?

Glad I made somebody happy! :)

Quadrille




msg:3496846
 4:27 pm on Nov 5, 2007 (gmt 0)

No, I'm still waiting for more reliable comparisons - and with M$ about to join the party, it's going to get tougher to work out who's delivering the best in a particular niche at a particular time.

But at the moment, it seems I'm just about the only Adsense user with stable performance, so I'm happy to wait!

btas2




msg:3496938
 5:47 pm on Nov 5, 2007 (gmt 0)

I'm also trying a modest move back to YPN. The recent behavior of Google and drastically falling AdSense revenues leave a bad taste in my mouth.

YPN doesn't have the depth of advertisers that AdSense has and the targeting in some areas isn't as good, which results in a lower click through ratio. However the revenue per click is higher and so far in a limited trial I'm now finding YPN to be as good as or even better than AdSense on some pages.

I really wish YPN would get its act together and become a real competitor to AdSense. We need competion in the contextual ad market and so far any shift is more due to AdSense shooting itself in the foot than any improvement in YPN

ann




msg:3497002
 7:45 pm on Nov 5, 2007 (gmt 0)

I just wish Google would get it's act together and act like a responsible company and not like King of all it surveys...Seems those kinds of attitudes usually cause a crash with a mighty roar just before it dies or is mortally wounded.

They have treated me civily when I had to email them but the income is so far down now it is no longer tolerable. I am not quitting them altogether, just halving my impressions with YPN and see who wins the race. Xmas is a bad time for Google to go crazy as some out there may be needing that extra cash so the kids can have a good Christmas. (all mine are grown up :))

Something over there is still broke as I have not had my numbers to change since 11 AM CST.

I have high hopes for YPN as I feel they can be a good contender and is just laying back in the tall grass waiting to finalize a few things then come out with a roar! (at least I hope so!)

One thing I wish they would give us is real time stats...oh well, can't have it all.

Ann

farmboy




msg:3497320
 2:18 am on Nov 6, 2007 (gmt 0)

However the revenue per click is higher and so far in a limited trial I'm now finding YPN to be as good as or even better than AdSense on some pages.

I've experienced that also and it doesn't seem to make sense. If YPN has fewer advertisers, the cost to advertise there should be lower than AdSense where there are more advertisers to bid up the keywords.

Maybe I'm missing something, but that seems to defy the law of supply and demand.

Unless YPN is basically telling advertisers that they have less competition at YPN and thus will pay a premium price for clicks in return.

FarmBoy

farmboy




msg:3497322
 2:19 am on Nov 6, 2007 (gmt 0)

...and with M$ about to join the party,

Any idea when?

FarmBoy

ann




msg:3497342
 2:53 am on Nov 6, 2007 (gmt 0)

Sure don't, but wish it would be soon.

Ann

Quadrille




msg:3497499
 8:54 am on Nov 6, 2007 (gmt 0)

>> I've experienced that also and it doesn't seem to make sense.
>> If YPN has fewer advertisers, the cost to advertise there should
>> be lower than AdSense where there are more advertisers to bid
>> up the keywords. Maybe I'm missing something, but that seems
>> to defy the law of supply and demand.

Supply AND demand - fewer advertisers plus fewer publishers; it's the ratio that sets the rates, not the absolute numbers.

I'm oversimplifying, but not by much! :)

King_Fisher




msg:3497511
 9:16 am on Nov 6, 2007 (gmt 0)

This would sure be a good time for Yahoo to get their act together!

I think they could break off a good hunk of Google business right now.

If they are good business people and good marketers they should take advantage

of this window of opportunity before Google slams it shut!...KF

ann




msg:3498351
 2:52 am on Nov 7, 2007 (gmt 0)

By the few publishers in here talking I can tell a lot of people are still voting with their mouth and not with their actions. If they are as angry as everyone SAYs they are then they should be voting with their feet.

Me, I am not voting for or against, just trying to find the better deal. :)

Ann

ann




msg:3498440
 5:51 am on Nov 7, 2007 (gmt 0)

Guess you could call me wishy-washy 8)

King_Fisher




msg:3498462
 6:28 am on Nov 7, 2007 (gmt 0)

Like the mob guys always say "Its not personal, its just business"...KF

King_Fisher




msg:3498553
 9:28 am on Nov 7, 2007 (gmt 0)

Google versus Yahoo?

Its better a devil you know than a devil you dont know!...KF

ann




msg:3499888
 6:34 pm on Nov 8, 2007 (gmt 0)

Not if the devil you know has put you on a starvation diet.. :-(

Ann

King_Fisher




msg:3499966
 7:28 pm on Nov 8, 2007 (gmt 0)

Good reply!...KF

arikgub




msg:3501454
 1:05 pm on Nov 10, 2007 (gmt 0)


I give few K of impressions per day to YPN from time to time just to see my CTR falling from 4% to 0.2% and then, quickly switch back to Google.

dataguy




msg:3501570
 5:00 pm on Nov 10, 2007 (gmt 0)

Count me in too, Ann. I've experimented with YPN in the past and have had disapointing results, but I remain optimistic.

I personally believe that Yahoo knows how to target ads but with such a low ad inventory they are constantly struggling with displaying irrelevant ads which pay better than relevant ads. If you had no choice but to display YPN ads, would you rather have irrelevant ads which ultimately brought it more revenue than more targetted ads? It's debatable because not all of us would put profit over quality user experience on our web sites. I believe this is exactly what YPN is struggling with.

Hopefully as many of us publishers start to test YPN, YPN advertisers will get a better value for their money and it will attract a broader range of advertisers, and then YPN can afford to give us targetted ads that pay well.

I've got my fingers crossed!

ann




msg:3502150
 3:17 pm on Nov 11, 2007 (gmt 0)

Check out rightmedia. Apparently Yahoo has purchased it this year and I like the ads exchange idea and the proposed clarity to publishers that ir offers.

I wonder if being a member of yahoo beta is enough or should I also sign up for directmedias beta? They are now two companies but are they going to meld into just one?

Is this why the yahoo beta has taken so long to get off the ground?

Ann

dataguy




msg:3502165
 4:03 pm on Nov 11, 2007 (gmt 0)

Check out rightmedia.

Signed up last night... we'll see how it goes.

ann




msg:3502846
 4:29 pm on Nov 12, 2007 (gmt 0)

Update:

since yahoo is beating Google by 200% in some cases but consistently paying out more per click than Google I just gave them 12 more pages. I am easing into this thing, getting one toe at a time wet, to see how far is far enough or not enough.

I have to say the only disappointment in this is Google, If I go down any further I will owe them money, LOL

Ann

dbcoders




msg:3502913
 5:35 pm on Nov 12, 2007 (gmt 0)

I am seeing just the opposite, declining revenue and declining relevant ads. Could just be the category I am advertising in. If you are new to YPN, maybe they give you a higher percentage in the beginning.

ann




msg:3503385
 5:51 am on Nov 13, 2007 (gmt 0)

No, not new to them.

I have tried them off and on but bad health kept me from going all out. At least I feel like I can follow this effort through to see what happens. I spoke to a rep a few months back and asked to be put on hold as I did not want to give up altogether and he graciously did.

When I went back to retry there was a message in my manager that said account not active. I emaled them and they immediately removed it and reactivated it. What do you think would have happened had that been adsense...shudder

Ann

My ads are relevant and seems pretty good.

drall




msg:3503751
 3:12 pm on Nov 13, 2007 (gmt 0)

Ann I am also testing them out some, I noticed in there terms of service that you are not to

"display all or part of the Ad Unit to any user located outside the US"

Now our site is mostly US traffic but how the heck do you ensure no users outside the US sees a advert?

wyweb




msg:3503816
 4:03 pm on Nov 13, 2007 (gmt 0)

...how the heck do you ensure no users outside the US sees a advert?

You can try phpadsnew. It's free but the learning curve is a little steep, or was for me anyway. Another good ad serving script with geotargeting capability is mysimpleads. Not free but ridiculously easy to use.

drall




msg:3504081
 8:14 pm on Nov 13, 2007 (gmt 0)

Thanks Wyweb, we are going to use the mysimpleads I think. Seems very easy to use. Thanks again for your help.

ann




msg:3504117
 9:24 pm on Nov 13, 2007 (gmt 0)

I feel separating where the clicks come from should be part of their technology, not mine.

I won't filter.

Ann

ember




msg:3504148
 9:51 pm on Nov 13, 2007 (gmt 0)

If we use something like mysimpleads, do we have to put code on every page where the YPN code is located? That's a lot of pages :(

wyweb




msg:3504162
 10:20 pm on Nov 13, 2007 (gmt 0)

Yes. One line of code.

This 34 message thread spans 2 pages: 34 ( [1] 2 > >
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