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Yahoo Publisher Contextual Advertising Network Forum

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YPN and Adsense on Same Page
Adsense Allows, YPN May Consider Allowing
Erku




msg:3481894
 1:28 pm on Oct 19, 2007 (gmt 0)

This message is for YPN rep primarily but a discussion would be appreciated.

Adsense now allows to use other contextual ads on the same page with Adsense. I and many would like to use YPN and Adsense together at the same page, but YPN TOS do not allow it.

Do you think that allowing YPN to be used with other Contextual ads on the same page would increase YPN usage and thus help to enhance the program.

 

Skeptic




msg:3482592
 7:21 am on Oct 20, 2007 (gmt 0)

I asked YPN about mixing with other companies on the same page, they shot down everything I asked about (Kontera/Intellitext, Pheedo, Adgenta). Only Amazon, Chitika, and other affiliate programs were allowed - nothing contextual.

I asked within the last year - but perhaps their policies have changed. However, it appears that Google is more openly accepting competing advertisers on your pages.

Erku




msg:3482597
 7:29 am on Oct 20, 2007 (gmt 0)

I talked to Yahoo today after reading that Google is now accepting. The front line person (who did not even know about this forum) said he will elevate the feedback to the management.

farmboy




msg:3487449
 4:11 pm on Oct 25, 2007 (gmt 0)

I think it would be a disaster for YPN to allow their ads on the same page as AdSense at this point. It would very easy for publishers to compare the targeting and results on the same page.

FarmBoy

wyweb




msg:3487464
 4:27 pm on Oct 25, 2007 (gmt 0)

I think you're exactly right...

Edge




msg:3491772
 7:29 pm on Oct 30, 2007 (gmt 0)

I talked to Yahoo today after reading that Google is now accepting. The front line person (who did not even know about this forum) said he will elevate the feedback to the management.

I hope YPN follows Adsense's lead. I think the potential ad diversity would be nice. For me, it is all YPN or all AdSense...

Khensu




msg:3507864
 2:54 am on Nov 18, 2007 (gmt 0)

Just imaging having one adblock from each, less filtering, more selection, more profit.

That is a dream. Also G wouldn't be so arrogant knowing you could flip the other adblock to YPN at any moment.

Erku




msg:3510559
 3:15 pm on Nov 21, 2007 (gmt 0)

Everyone would benefit from this type of solution.

So far the major players allow this and this is the trend. YPN is behind so far.

Those who allow

Adsense
Vibrant Media
Kontera
TribalFusion
others

Those who don't allow:

YPN

Even advertisers will beneft in regard that publishers will one adblock from each advertiser, and thus show the best. No MFAs no filtering, high quality.

If YPN allows this, look how many adsense publishers will like to try this option.

Khensu




msg:3512664
 9:34 pm on Nov 24, 2007 (gmt 0)

I think YPN is shortchanging themselves. They could easily work themselves in to the B position on many Adsense publishing sites. If they out performed Adsense be put in the A position in certain situations.

Now you are talking open competition.

Erku




msg:3521144
 7:48 pm on Dec 5, 2007 (gmt 0)

I agree with you, I really hope YPN moves to this direction, the sooner the better.

hyperkik




msg:3544095
 4:09 pm on Jan 9, 2008 (gmt 0)

This, along with the stories about poor performance, has been a huge disincentive for me in terms of trying out YPN. If they followed Google's lead, A/B testing becomes pretty easy.

Erku




msg:3544269
 7:06 pm on Jan 9, 2008 (gmt 0)

especially when more google publishers are unhappy and are looking for ways to find other revenue sources. YPN should try to capitalize on this trend.

sugarrae




msg:3568710
 5:00 pm on Feb 7, 2008 (gmt 0)

>>>If they followed Google's lead, A/B testing becomes pretty easy

I don't think it's YPN's responsibility to make it simple to do A/B testing. As a serious webmaster, if you're earning enough for your feedback to be feedback that (insert any program here) should take seriously, then you should have the ability to do your own A/B testing. Hell, even wordpress owners could use the randomize plugin to get this done if they're only using one ad unit per page.

What's more, start testing contextual advertising against affiliate programs, against cost per lead programs, against cpm advertising... you should be A/B testing on your own as a business owner who wants to maximize revenue... and not waiting on Yahoo or any other company to hand you the ability.

Note: you, your, etc was not directed at any one person, but at webmasters overall.

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