homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Yahoo / Yahoo Publisher Contextual Advertising Network
Forum Library, Charter, Moderator: open

Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Saw a jump in revenue today

 12:43 am on Oct 9, 2007 (gmt 0)

I have a steady few pages on Yahoo to keep a watch on revenue...today seemed to have a large jump so I included a larger portion of pages...seems to still be going strong.

(Just thought I would post this in case there are others that are watching as I am :)



 7:31 am on Oct 12, 2007 (gmt 0)

The advertisers are starting to increase bids and exposure as Christmas nears.


 4:22 pm on Oct 12, 2007 (gmt 0)


Since I first posted, Yahoo seems to have a dramatic flux from high to low. Rev went down the next day, but today seems up again.

I've been doing this long enough with both Adsense and Yahoo to understand the fluxes. Yahoo is either really high or really low. Adsense wavers, but generally stays the same, they don't experience the extremely high rev. like Yahoo (nor the really low, lows).

If Yahoo had the real time channel tracking feature we could figure out how to play this game better :)


 5:29 pm on Oct 13, 2007 (gmt 0)

Yea we seen a 70% jump last nite....I thought I seen a ghost with the revenue we seen last nite compared to the last 6 months....looks like Yahoo Advertisers spend more around this time...its goood to see life left in the network after all.Lets see if all continues.


 12:41 am on Oct 14, 2007 (gmt 0)

Our epc has nearly doubled in the last couple of days. Not on all pages but on a few strategic ones. Noticed this last year, too. The fall and winter were quite good and then epc fell off the map once Spring came. So enjoy it while it lasts.


 5:34 pm on Oct 15, 2007 (gmt 0)

Yep! I'm seeing it here today...in a BIG way. Just changed out most of Google to ride the wave.


 9:25 pm on Oct 16, 2007 (gmt 0)

I'm not seeing any jump! Curses! I had seen a huge jump weeks back but definitely nothing at the moment.


 6:29 am on Oct 17, 2007 (gmt 0)

Hmmm, maybe it is category specific. This is not generally a time when revenue goes up in our industry. The rates tripled yesterday and today....please keep going!


 11:10 am on Oct 17, 2007 (gmt 0)

What about ad targeting? Is it improving?



 11:18 pm on Oct 17, 2007 (gmt 0)

Ad targeting is still frustrating, although it does seem to help if you remove the YPN code, put another company's code on for a few days and then put YPN code back on the page. It gives the YPN coding gods time to regroup, apparently. But sometimes, the targeting is very good when we first upload a page and then 2 hours later it reverts to showing the same old ads over and over. Hence, the frustration.


 6:02 pm on Oct 18, 2007 (gmt 0)

Yikes! It fell down and went BOOM today. No waver or flux, just BOOM!

[edited by: TammyJo at 6:33 pm (utc) on Oct. 18, 2007]


 7:36 am on Oct 20, 2007 (gmt 0)

I noticed something recently too. Had a horrible September with both Adsense and YPN. But YPN seems to have picked up in October.

(Looks both ways before continuing message...)

I recently purchased a set of "Adsense sites" and decided to put up a second copy on another domain with YPN ads - surprise, the Ad targetting kicked in right away and was showing relevant ads for each topic. YAY!

Global Options:
 top home search open messages active posts  

Home / Forums Index / Yahoo / Yahoo Publisher Contextual Advertising Network
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved