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Yahoo Publisher Contextual Advertising Network Forum

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Better Targeting
Improving...
ember




msg:3408632
 4:26 pm on Jul 30, 2007 (gmt 0)

Now for a little good news...

I don't know if anyone is still using YPN beside us, but I have to say that the targeting is getting better, and appropriate ads are showing up more quickly. Used to take days; now it is taking a couple of hours (still not up to AdSense speed, though). The ad blocking seems to be working better, too. The payment per click has dropped a little but the targeting is, so far, making up for that.

 

TammyJo




msg:3411393
 12:51 pm on Aug 2, 2007 (gmt 0)

Thanks ember!

I put a code on for a couple hours yesterday and got nothing (for us, this should provide something:)

Our ads were good (not as good as Adsense though). That's about it. Sure I probably should have given it more time, but I was wondering how much clicks were going for.

garyr_h




msg:3413862
 10:59 pm on Aug 4, 2007 (gmt 0)

I wish I could say the same, I really do. My eCPM has dropped so far, that I am lucky to make a 1/3 of what I was just three months ago. I guess when you get around a dime a click, you can't expect much when a 0.3% click rate is considered good for YPN.

ember




msg:3418087
 5:26 pm on Aug 9, 2007 (gmt 0)

Erase everything I wrote above. Targeting is becoming abysmal and it's now taking three to four days for ads even remotely related to content to appear. They pay really well, several dollars a click, but they are so off target that no one clicks on them. Jeese, what is with this advertising network? There has got to be someone at Yahoo who knows how to fix this. They can't all work at Google.

wyweb




msg:3418187
 6:41 pm on Aug 9, 2007 (gmt 0)

Bail ember. Do it. Hurry up.

Fish_Texas




msg:3418773
 10:54 am on Aug 10, 2007 (gmt 0)

Ditto to Wyweb,
You'll sleep better...
Fish Texas

AussieWebmaster




msg:3419617
 1:21 pm on Aug 11, 2007 (gmt 0)

fewer people use the content network on Yahoo hence it is difficult for them to get ads....

Fish_Texas




msg:3420224
 5:12 pm on Aug 12, 2007 (gmt 0)

I thought it was a lack of advertisers too...However go to Y main search page and do a search for your keywords...you'll find "on target" ads for your KW's.
How come we're not getting them? That's my queston.
Fish Texas

shez




msg:3420322
 8:14 pm on Aug 12, 2007 (gmt 0)

May be they are just like me who don't want to display their ad for the Content network and prefer only search network.

Shurik




msg:3420837
 3:06 pm on Aug 13, 2007 (gmt 0)

Fish, they all opted-out of content network because of bad publicity and negative ROI...

Fish_Texas




msg:3421170
 9:34 pm on Aug 13, 2007 (gmt 0)

Probably right Shurik...
Fish

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