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Yahoo Publisher Contextual Advertising Network Forum

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Made For YPN vs. Made For Adsense Websites
Which one works better

5+ Year Member

Msg#: 3309350 posted 12:59 pm on Apr 12, 2007 (gmt 0)

Ok Im curios, Is there such a thing as Made For YPN sites. I am not a YPN publisher but am really thinking about it. Now I have been told that YPN pays so much better than Adsense then why would most people not use YPN. Is it that Yahoo is better at spotting and banning scraper sites than Google? or is it that YPN is available to US publishers only.

If the latter is the case then this question is for US publishers, when building a new website do you consider building it around Adsense or YPN, (i.e creating the site to host blending Contextual Ads). I am in the process of building a site specifically for YPN. However a good topic/domain name eludes me. I have chosen real estate of course I think it is most competitive especially in hot spots in the states. But tell me if I am barking up the wrong tree here.

In the posts I have seen the fundamental issue has been poor delivery of related ads. This will be the case because YPN does not have the depth of advertisers, arbitrage webmasters, etc as Google does. But if webmasters focus on creating a website that YPN does hav a lot of advertisers for then I don't see the problem.

Take for example the keyword Real Estate. There are over 50 states and not to mention cities, counties, boroughs, etc across the USA. Most of the topic related sites are already held by scrapers with simple ads up no real content. If you cant get the .com take the .net and beat these sites. The keyword real estate will yield:
real estate insurance
mortgage loans
real estate agents.........

And the list goes on. Following Bretts 26 steps you can easily create over 100 pages of fresh content well put together. These pages can all host relevant YPN ads where competition and advertisers are in good bounty.

However one must look on the downside of YPN; the worst one being they dont want you to show ads to non usa browsers. I have to figure a way around this because I don't know how the heck to stop that.

My opinion Made For YPN sites must work better than MFA's because if built on the right topic with good content they pay better.



WebmasterWorld Senior Member 5+ Year Member

Msg#: 3309350 posted 1:44 pm on Apr 12, 2007 (gmt 0)

As someone wrote elsewhere, it seems as though even if Yahoo search is showing a lot of advertisers for a search term, the advertisers still do not show up in YPN. This is true for us. We should have dozens of relevant advertisers on our site but we get the same handful over and over (it looked like that had been fixed but now I don't think so) all over the site.

Targeting is the other issue. Ours is pretty good, but it took weeks and a great deal of tweaking to get it so. You are hoping for real estate ads; YPN may be thinking hair salon ads.

I don't know about YPN scraper sites. I haven't seen many of them; YPN may crack down on them. Maybe they are better at that than AdSense!


5+ Year Member

Msg#: 3309350 posted 4:58 pm on Apr 12, 2007 (gmt 0)

Regarding Real Estate, it's been our experience to stay local and sell banner advertising yourself...to Realtors, Mortgage etc...good $$$...in addition to Y or G.
Also get your own Classified Section and sell listings...
We also advertise locally on AM Talk Radio...doing well.
Fish Texas

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