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Yahoo Publisher Contextual Advertising Network Forum

This 32 message thread spans 2 pages: 32 ( [1] 2 > >   posting off  
why do you all think YPN is so bad when it pays so much better?
kevingreen

5+ Year Member



 
Msg#: 3307154 posted 8:23 pm on Mar 29, 2007 (gmt 0)

Since all I see in the Yahoo YPN category is how dumb or useless yahoo is compared to adsense I want to know why?

When I was on Yahoo I made cake, all of my friends on Yahoo are still making cake, and now that I was banned wew, I am making crap on google. In fact on average I would say out of everyone I know that has used google and yahoo, I would say yahoo pays about 5 times if not more than what google does...

so why do you all think yahoo is so bad when it pays so much better?

Or am I just cursed because I get insane clicks and like .0001 cents per click, it's gross.

 

Swordfish

5+ Year Member



 
Msg#: 3307154 posted 8:31 pm on Mar 29, 2007 (gmt 0)

For me it was about relevance of ads..

kevingreen

5+ Year Member



 
Msg#: 3307154 posted 8:33 pm on Mar 29, 2007 (gmt 0)

how important is that to you when your not making anywhere near the amount of money though?

While I do agree that google does a better job of bringing in relevance, that usually also means your getting some of the lowest paying ads depending on what type of site you are.

mzanzig

10+ Year Member



 
Msg#: 3307154 posted 8:44 pm on Mar 29, 2007 (gmt 0)

YPN is just a US-centric business, last time I checked they would only accept US publishers catering for a US audience. Adsense, on the other hand, is open to publishers anywhere, running websites for a big number of markets and languages.

No wonder many publishers stay away from YPN.

btas2

10+ Year Member



 
Msg#: 3307154 posted 8:45 pm on Mar 29, 2007 (gmt 0)

Yahoo doesn't pay better - at least for me.

Their targeting is so poor and their ad inventory so low (in my area) that nobody bothers to click on their ads.

If they do click, the revenue per click is higher than Adsense, but there are so many fewer clicks that with Yahoo I make about 25% of what I make with AdSense on the same page.

frakilk

5+ Year Member



 
Msg#: 3307154 posted 10:23 pm on Mar 29, 2007 (gmt 0)

Would like to give my opinion but YPN is not in Europe yet. Adsense has been for 4 or so years. That's a giant headstart in internet years.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3307154 posted 10:37 pm on Mar 29, 2007 (gmt 0)

Your results might have something to do with whatever reason caused you to be banned from YPN.

sailorjwd

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3307154 posted 10:54 pm on Mar 29, 2007 (gmt 0)

Its the off target ads.

Ads for sun shades and new cars doesn't fit on my widget website.

Out of 350 pages i've found 1 where ypn ads a consistently on target.

And, the font of their ads doesn't look as nice on my site compared to Y. And, i hate the font so i won't change my site to fit it.

Januuski



 
Msg#: 3307154 posted 11:14 pm on Mar 29, 2007 (gmt 0)

Yahoo targeting used to be waaaaaaaaay off. (and still is) I do monitor one small section on one small website but last two weeks I do see some improvements in eCPM. How others already said, the pay per click from Yahoo is much higher than G but you get fewer clicks because of the targeting issues. If Y can improve the targeting Yahoo can be attractive for many publishers. Honestly, I donít think it will improve anytime soon.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3307154 posted 12:17 am on Mar 30, 2007 (gmt 0)

Yahoo is apparently unable to grasp the concept of my site, and somehow believes it to be promoting contraband materials, and therefore won't accept it in the program.

Paris

10+ Year Member



 
Msg#: 3307154 posted 1:01 am on Mar 30, 2007 (gmt 0)

I was an early YPN publisher. I tried to make it work -- twice -- but I still wound up making a fraction of what I was getting on AdSense.

Yes, the pay per click worked out to be a little higher but the clickthrough rate was ridiculously low. As far as ad inventory goes, it's not a deep bench at Yahoo! so either they aren't targeted well or it's the same ads showing up on page after page.

If your banning on YPN had anything to do with clickfraud (whether you did, friends did it, or an unknown force) that would explain the higher earnings since you got the click volume. In reality, at least from my experience, real people just aren't interested in the YPN ads.

I still keep a small site on YPN, just in case if I want to give it a go again, but it just didn't work for me.

gpdematteo

5+ Year Member



 
Msg#: 3307154 posted 1:06 am on Mar 30, 2007 (gmt 0)

I gave YPN a quick try this week and found that the ads weren't even close to being on target for my site. Also, I agree that the font is horrible. It really detracted from the design of the page.

gpdematteo

5+ Year Member



 
Msg#: 3307154 posted 1:07 am on Mar 30, 2007 (gmt 0)

I gave YPN a quick try this week and found that the ads weren't even close to being on target for my site. Also, I agree that the font is horrible. It really detracted from the design of the page.

garyr_h

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3307154 posted 2:24 am on Mar 30, 2007 (gmt 0)

YPN
I have been using YPN from the start and can easily see why certain sites succeed while others fail and do better with AdSense.

In the beginning, YPN paid huge $$$ for just about every category. My website was making more than I ever believed with the traffic it was receiving. Then came a switch up of how the ads were displayed (changing from highest paying ads being showed all the time to mixing in CTR/changing ads to see which performs better), resulting in less eCPM, then came geo-targeting, resulting in less eCPM once again. Today, the website makes the same amount per month as it did when YPN started out except it receives 5x the traffic. So as you can see, the per click has gone from way up there, to down there, but still above AdSense.

The problem with the earnings is that even through all the changes made - from adding the categories to basing it off CTR to geo-targeting - the click-through-rate has stayed the exact same over the entire period, only with YPN showing lower paying ads.

I do believe however, that certain types of websites have gained greatly from the changes YPN has made. The geo-targeting especially is a nice idea in theory, only the practice is a little off-base for the way my sites are. At certain times YPN has showed great targeting, not AdSense-esc but better than ever before. I believe that in due time they will figure things out. Heck, over the past month their targeting seems to come and go as if they are touching the dials trying to figure it out overnight.

AdSense
AdSense has shown brilliance from the beginning. Not only do they have more ways to earn money, AdSense for content, AdLinks, AdSense Search, Referrals, Image Ads and now PPC, but they have the targeting to go with it and allow you to show it to non-US IPs. And frankly, their UI is hands-down better. Hell, even setting up a new channel is 100x more efficient than YPN; all this and not to mention alternative ads.

Conclusion
I use both YPN and AdSense. YPN for US visitors, AdSense for non-US. As of now AdSense has the higher eCPM. I have tried on several occasions to add US visitors, only resulting in an overall drop of eCPM, less than if I use both YPN and AdSense (ie: without US visitors: 0.60 eCPM, with US visitors: 0.45 eCPM). YPN has a bright future if it can figure out when and how to use its geo-targeting and how to rotate ads based on CTR and how to add in newer ads.

The only thing we can do now is wait until the next YPN update. Who knows, maybe YPN has something big up their sleeve.

sonjay

10+ Year Member



 
Msg#: 3307154 posted 2:47 am on Mar 30, 2007 (gmt 0)

This thread spurred me to surf over and review the YPN program. In perusing the Terms of Service, I found this:

You agree not to:
<snip>
12. display all or part of the Ad Unit to any user located outside the US;

Are they serious? Do they really expect everyone using YPN to do IP detection and filter out your ads from showing to anyone with a non-US IP address? If you allow non-US users to see the ads on your site, you've just violated Yahoo's TOS and they can suspend your account whenever they feel like it.

Hmmmm..... I just don't think I'm interested in considering YPN any further.

potentialgeek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3307154 posted 3:01 am on Mar 30, 2007 (gmt 0)

Since Yahoo is an international business, what is so difficult about having international publishers? Has Yahoo ever answered this? Is it acceptable to the CEO? Is he incapable of figuring it out? Is it too complicated for Yahoo engineers?

p/g

sonny

10+ Year Member



 
Msg#: 3307154 posted 3:27 am on Mar 30, 2007 (gmt 0)

I use both. YPN better for some sites than others.
Seems there is more potential for high dollar clicks than with adsense.
Really, just have to experiment.

mzanzig

10+ Year Member



 
Msg#: 3307154 posted 5:45 am on Mar 30, 2007 (gmt 0)

Since Yahoo is an international business, what is so difficult about having international publishers?

I don't believe that technical challenges are the reason for the delay. It could hurt YPN severely if they launched the program outside the US without actually being able to deliver on the promises made to advertisers. Thus I guess they use the US as their test market.

chikung

10+ Year Member



 
Msg#: 3307154 posted 6:46 am on Mar 30, 2007 (gmt 0)

I feel the time YPN spending on beta goes against themself becasue google has started building every corner to keep the publishers stick to them. Now they are coming up with CPA. They are already running link units, search and referels.

For the non US publishers like us, YPN is nothing but the illusion.

Anyways, I am happy with adsense so why bother?

gendude

5+ Year Member



 
Msg#: 3307154 posted 1:28 pm on Mar 30, 2007 (gmt 0)

Yahoo is apparently unable to grasp the concept of my site, and somehow believes it to be promoting contraband materials, and therefore won't accept it in the program.

Yahoo would rather run mortgage ads on my site, so you're not missing anything (my site has absolutely nothing to do with mortgages, house buying, loans, etc.).

The bad thing is, I can look at Yahoo Search and see that my site ranks extremely well for its content (as far as relevancy). When you look at my site in Yahoo Search, the ads displayed in the search are targeted and appropriate.

However, putting YPN on my site, you'd think that Yahoo has no clue of what it is.

I've heard this complaint from many others, especially the mortgage ads - people who have car sites get those, people who have outdoorsy sites get mortgage ads, etc., etc., Read the Yahoo forums here and you'll see what I mean.

It makes no sense why certain ad types such as mortgages get so much weight.

Chapman

5+ Year Member



 
Msg#: 3307154 posted 1:56 pm on Mar 30, 2007 (gmt 0)

Since Yahoo is an international business, what is so difficult about having international publishers?

While that IS an interesting question, what concerns me more is the comment sonjay offered about the YPN TOS:

12. display all or part of the Ad Unit to any user located outside the US;

I am a US publisher with at least 60% of my visitors coming from 25+ countries outside the US. When I opened a YPN account a couple of years ago, I wasn't initially aware of that line in the TOS. Shortly after beginning some basic testing of YPN on one of my sites I began to hear about accounts being terminated for a breach of that clause and immediately stopped using YPN on any of my sites.

While I'm fully capable of "IP detection and filtering out ads from showing to anyone with a non-US IP address", who in their right mind would want to do this? Why would I want to use an alternative program that would exclude a major percentage of my visitors? What kind of arrogance is it that denies the internet as being a global community in this day and age?

A global philosophy and "geographic targeting" is why Adsense is better than Yahoo!

Chapman-

SincerelySandy

5+ Year Member



 
Msg#: 3307154 posted 2:20 pm on Mar 30, 2007 (gmt 0)

I've been with AS and YPN since each of them started. I've done fairly consistent testing with both to see which pays better.
I have compared earnings on a number of different accounts (client accounts and my own) for about a dozen sites on a dozen very different subjects.
About 1/3 of the sites that I tested with YPN got very relevant ads all the time.
In the end, after random testing for about a year...
When I compare ad unit CPM and my bottom line, GA pays an average of 30 percent more than YPN on 10 out of 12 sites that I've tested both programs on. The 2 sites that made more with YPN made about 50 percent more.
I also see a lot more stability in earnings with GA than YPN for most sites.

guru5571

5+ Year Member



 
Msg#: 3307154 posted 6:19 am on Apr 10, 2007 (gmt 0)

As I have mentioned in threads on the YPN forum. I still don't think YPN has the ad inventory to fill a broad range of topics. They are not growing their topline anywhere near the rate of Google and last summer they actually had a drop in ad revenue. You can't serve targeted ads when you don't have them.

garyr_h

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3307154 posted 11:49 pm on Apr 10, 2007 (gmt 0)

I feel it has nothing to do with the amount of ads. I see tons of relevant ads, just never all at the same time. It is usually a relevant ad here and there, then something totally off the wall the other times.

gendude

5+ Year Member



 
Msg#: 3307154 posted 5:04 pm on Apr 11, 2007 (gmt 0)

As I have mentioned in threads on the YPN forum. I still don't think YPN has the ad inventory to fill a broad range of topics. They are not growing their topline anywhere near the rate of Google and last summer they actually had a drop in ad revenue. You can't serve targeted ads when you don't have them.

I disagree. If I go into Yahoo search and look for my site, or look at my site's keywords, I see plenty of great 'Sponsors' - many of whom advertise through AdSense as well, and whose ads show up on my sites if I switch to AdSense.

The ads exist on Yahoo.com. They just get lost between Yahoo.com and our websites.

rehabguy

10+ Year Member



 
Msg#: 3307154 posted 10:47 pm on Apr 11, 2007 (gmt 0)

For me, it's about user experience and earnings per click (EPC) x click thru rate (CTR)

The off-topic ads make Yahoo look really dumb, and probably confuse my visitors. (Most of whom don't even know they are ads, probably think they are some sort of navigation).

Google ads contribute value to my site by being on target.

That being said, here is what the EPC x CTR part:

Yahoo: $.90 EPC / .3% CTR = $.27 payout per click
Google: $.30 EPC / 1.1% CTR = $.33 payout per click

So I end up making more with Google in the long run, even though Yahoo pays more per click. Yahoo could easily win me over if they made their ads more relevant and doubled their CTR. (Like, duh, just use my "ad targeting" selection, Yahoo). Then you would have this:

Yahoo: $.90 EPC / .6% CTR = $.54 payout per click
Google: $.30 EPC / 1.1% CTR = $.33 payout per click

So Yahoo only has to have HALF THE CLICK THRU RATE of Google to provide more earnings, and therefore start growing their Publisher business into a Billion dollar profit center like Adsense.

And I would love for them to succeed!

mfishy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3307154 posted 2:42 am on Apr 15, 2007 (gmt 0)

Are they serious? Do they really expect everyone using YPN to do IP detection and filter out your ads from showing to anyone with a non-US IP address? If you allow non-US users to see the ads on your site, you've just violated Yahoo's TOS and they can suspend your account whenever they feel like it.

Hehe, yeah, if they don't fix that we won't be having this conversation because YPN will be so small and irrelevant that it will not matter.

MostWanted

5+ Year Member



 
Msg#: 3307154 posted 5:23 pm on Apr 23, 2007 (gmt 0)

See my post at [webmasterworld.com...]

Edge

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3307154 posted 2:10 pm on Apr 26, 2007 (gmt 0)

If YPN delivered relevant ads on my webspace, my earnings would likely be better the AdSense.

However, this has never happened and I'm probably showing Vonnage ads right now somewhere.

bennyp

5+ Year Member



 
Msg#: 3307154 posted 3:52 pm on Apr 27, 2007 (gmt 0)

I tried Yahoo on a few of my sites for a few days, and realized I was losing more revenue then it was worth. If I can get 10 clicks with Google for 12 cents a piece, or one click with Yahoo for 40 cents, I'm taking my chances with Google.

This 32 message thread spans 2 pages: 32 ( [1] 2 > >
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