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Yahoo Publisher Contextual Advertising Network Forum

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why do you all think YPN is so bad when it pays so much better?
kevingreen




msg:3296731
 8:23 pm on Mar 29, 2007 (gmt 0)

Since all I see in the Yahoo YPN category is how dumb or useless yahoo is compared to adsense I want to know why?

When I was on Yahoo I made cake, all of my friends on Yahoo are still making cake, and now that I was banned wew, I am making crap on google. In fact on average I would say out of everyone I know that has used google and yahoo, I would say yahoo pays about 5 times if not more than what google does...

so why do you all think yahoo is so bad when it pays so much better?

Or am I just cursed because I get insane clicks and like .0001 cents per click, it's gross.

 

sabrebIade




msg:3327057
 4:21 am on May 1, 2007 (gmt 0)

I put YPN on my lowest traffic sites just hoping they will get the relevance thing together.
I know they know how everyone feels, they have to.
I'd love to do half AS and half YPN just to make myself feel better.
I actually called Yahoo and spoke to them about this and they said the relevancy would be improving soon.

Well...that's what they said......

nuevojefe




msg:3338927
 3:21 am on May 14, 2007 (gmt 0)

On the flip-side of what some people are saying, I'd rather send away less visitors for more money.

So, rehabguy says it's about user-exp and ctr x cpc for him, but for me it's about rpv (revenue per visitor)... with some consideration for user experience in the mix.

If yahoo pays me the same for 2 clicks as G for 6 clicks, I'll take the $ and keep my 4 extra visitors to hopefully send them on another path. G's relevant ads "add value" to an extent but for those 4 extra visitors who didn't receive that value since my ads were Y and not G they'll get more value perhaps by sticking around on my site and leaving some UGC or participating in some other way.

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