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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Clicks increase yesterday
Anyone else seeing better targeting?
TammyJo




msg:3291889
 3:55 pm on Mar 24, 2007 (gmt 0)

Anyone that has used both Yahoo and Adsense knows that Yahoo generally has a lower click thru rate, but more revenue per click. So here is my story.

I noticed an increase in clicks on a "normal impression Friday"( just checked stats today.) It's not so much that I would assume sabotage, but wondered if others experienced anything different such as better targeting. Yesterday, the one day I was working on another project, I didn't check to see what type of ads were being displayed.

This morning I am seeing new advertisers mixed with the old. They are more on target for the pages and just wondered if this was a fluke or if something is changing across the board. Before, it would be only 1 on target and depending on the ad, the rest would be "kind of" close but not really on.

I should mention cost per click seems to be in our normal range for a Friday.

Just wanted to compare notes...anyone else seeing this?

 

sailorjwd




msg:3292077
 9:36 pm on Mar 24, 2007 (gmt 0)

Hard for me to tell. I got 4 clicks yesterday and zero today so far - talk about low CTR!

TammyJo




msg:3292198
 11:59 pm on Mar 24, 2007 (gmt 0)

Ha Ha, You're right, 0 is about as low a CTR a site can go :)

You did bring up a thought though, without giving actual numbers, anyone can just say "I had a 100% increase in clicks" when their normal click through rate is usually only 50 clicks/day. As opposed to someone saying they ONLY had a 50% increase in clicks, when their average is over 1,000 clicks/day.

Makes sense that it would be difficult to get input on this matter because we be comparing apples to apples, when it could be apples to oranges.

TammyJo




msg:3304057
 7:06 am on Apr 6, 2007 (gmt 0)

This was short lived I'm afraid.

Do you think they would notice if a $10,000+ per month publisher ditched the system for something else?

Just kidding...

sailorjwd




msg:3304304
 3:16 pm on Apr 6, 2007 (gmt 0)

How about a $40,000+ a month publisher ditching the system?

And I'm not kidding.

ember




msg:3304314
 3:31 pm on Apr 6, 2007 (gmt 0)

Don't ditch YPN! $40,000 a month sounds like a good reason to stay. Yes, there are glitches but if everyone ditches the program is going to tank. We earn much more with YPN than AdS and I know some others do, too. As long as you are making money, let YPN work out their issues!

coho75




msg:3304352
 4:09 pm on Apr 6, 2007 (gmt 0)

If a bunch of larger publishers drop the program, maybe they'll work on improving their targeting a little bit. Sometimes it seems like the targeting is on -- and then other days it is definitely way off.

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