|Clicks increase yesterday|
Anyone else seeing better targeting?
Anyone that has used both Yahoo and Adsense knows that Yahoo generally has a lower click thru rate, but more revenue per click. So here is my story.
I noticed an increase in clicks on a "normal impression Friday"( just checked stats today.) It's not so much that I would assume sabotage, but wondered if others experienced anything different such as better targeting. Yesterday, the one day I was working on another project, I didn't check to see what type of ads were being displayed.
This morning I am seeing new advertisers mixed with the old. They are more on target for the pages and just wondered if this was a fluke or if something is changing across the board. Before, it would be only 1 on target and depending on the ad, the rest would be "kind of" close but not really on.
I should mention cost per click seems to be in our normal range for a Friday.
Just wanted to compare notes...anyone else seeing this?
Hard for me to tell. I got 4 clicks yesterday and zero today so far - talk about low CTR!
Ha Ha, You're right, 0 is about as low a CTR a site can go :)
You did bring up a thought though, without giving actual numbers, anyone can just say "I had a 100% increase in clicks" when their normal click through rate is usually only 50 clicks/day. As opposed to someone saying they ONLY had a 50% increase in clicks, when their average is over 1,000 clicks/day.
Makes sense that it would be difficult to get input on this matter because we be comparing apples to apples, when it could be apples to oranges.
This was short lived I'm afraid.
Do you think they would notice if a $10,000+ per month publisher ditched the system for something else?
How about a $40,000+ a month publisher ditching the system?
And I'm not kidding.
Don't ditch YPN! $40,000 a month sounds like a good reason to stay. Yes, there are glitches but if everyone ditches the program is going to tank. We earn much more with YPN than AdS and I know some others do, too. As long as you are making money, let YPN work out their issues!
If a bunch of larger publishers drop the program, maybe they'll work on improving their targeting a little bit. Sometimes it seems like the targeting is on -- and then other days it is definitely way off.