|Clicks increase yesterday|
Anyone else seeing better targeting?
| 3:55 pm on Mar 24, 2007 (gmt 0)|
Anyone that has used both Yahoo and Adsense knows that Yahoo generally has a lower click thru rate, but more revenue per click. So here is my story.
I noticed an increase in clicks on a "normal impression Friday"( just checked stats today.) It's not so much that I would assume sabotage, but wondered if others experienced anything different such as better targeting. Yesterday, the one day I was working on another project, I didn't check to see what type of ads were being displayed.
This morning I am seeing new advertisers mixed with the old. They are more on target for the pages and just wondered if this was a fluke or if something is changing across the board. Before, it would be only 1 on target and depending on the ad, the rest would be "kind of" close but not really on.
I should mention cost per click seems to be in our normal range for a Friday.
Just wanted to compare notes...anyone else seeing this?
| 9:36 pm on Mar 24, 2007 (gmt 0)|
Hard for me to tell. I got 4 clicks yesterday and zero today so far - talk about low CTR!
| 11:59 pm on Mar 24, 2007 (gmt 0)|
Ha Ha, You're right, 0 is about as low a CTR a site can go :)
You did bring up a thought though, without giving actual numbers, anyone can just say "I had a 100% increase in clicks" when their normal click through rate is usually only 50 clicks/day. As opposed to someone saying they ONLY had a 50% increase in clicks, when their average is over 1,000 clicks/day.
Makes sense that it would be difficult to get input on this matter because we be comparing apples to apples, when it could be apples to oranges.
| 7:06 am on Apr 6, 2007 (gmt 0)|
This was short lived I'm afraid.
Do you think they would notice if a $10,000+ per month publisher ditched the system for something else?
| 3:16 pm on Apr 6, 2007 (gmt 0)|
How about a $40,000+ a month publisher ditching the system?
And I'm not kidding.
| 3:31 pm on Apr 6, 2007 (gmt 0)|
Don't ditch YPN! $40,000 a month sounds like a good reason to stay. Yes, there are glitches but if everyone ditches the program is going to tank. We earn much more with YPN than AdS and I know some others do, too. As long as you are making money, let YPN work out their issues!
| 4:09 pm on Apr 6, 2007 (gmt 0)|
If a bunch of larger publishers drop the program, maybe they'll work on improving their targeting a little bit. Sometimes it seems like the targeting is on -- and then other days it is definitely way off.