If I were an advertiser, I'd feel more comfortable if the click fraud czar was a top notch techie to protect my interests.
If I were a Yahoo! shareholder, I'd feel more comfortable if the click fraud czar was a top notch lawyer to protect my interests.
Since i'm an advertiser I appreciate the fact Yahoo hired someone who can know/understand/interpret the law to handle what would be potentially legall issues.
Since i'm an advertiser I'm glad they didn't hire a "techy" because you can't solve legal issues through technology.
Hopefully the Lawyer has a couple of "Techies" hanging from his belt like cowboys with 6 shooters.
That's right, a tech slinging lawyer.
Yahoo does seem to be very slowly moving in the right direction with click fraud issues, but is a long way behind Google IMO.
|However, Davis said the "discard rate," or percentage of clicks that for some reason or another were problematic and thus the advertiser is not billed, averaged between 12 percent and 15 percent at Yahoo. The rate of fraudulent clicks, those designed only to run up charges to the advertiser, is a "subset" of that total discard rate, he said. |
Google claims that its discard rate is less than 10 percent and that its click fraud rate is in the single digits, or 9 percent or less. Click Forensics, which provides click fraud services and operates a Click Fraud Index survey of advertisers and agencies, pegs the click fraud rate for the top tier search engines at just under 12 percent.
I found this comaprison between Google & Yahoo interesting.
If Reggie Davis wants someone to send him a list of URLs sending traffic with suspicious click activity then I would be more than happy to send them to him.
Apparently you feel click fraud is more of a legal issue than a technical issue. How does it help the advertiser if Yahoo is covered legally? Their legal liability is mostly defending itself against advertisers who might sue it claiming click fraud and trying to get ad money back.
If you catch a click fraud scam that you can take to court, it's a no brainer to sue....
The real challenge is to detect a fraudulent click technically speaking.
But hey, if you're happy with a lawyer doing this job, good for you and good for Yahoo.
BTW, I do really like Yahoo. And hope their ad initiatives do well. I'm glad they have a click fraud czar and they are clearly ahead of google in this. Just would have preferred a techie in the position.
If I was Yahoo! and I benefit from the fraudulent clicks then I would hire a lawyer.
Aren't they part of the problem? this fraudulent clicks problem is nothing but the fault of Yahoo!. We did not select their partners
BTW, I do like Yahoo the traffic from Yahoo.com is great i just don't link their partner's traffic