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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
CTR completely crashed this month?

 5:58 pm on Mar 3, 2007 (gmt 0)

It seems that starting sometime on January 1st, my YPN CTR dropped by a factor of TEN for no apparent reason.

I think they're failing to record clicks, because there's absolutely nothing different about any of my other stats, and this is across a wide range of different niches and traffic sources so it's not like I just lost a good advertiser or something.

I'm getting so fed up with YPN's crap.



 8:43 pm on Mar 3, 2007 (gmt 0)

2 possible reasons...

1. Few Advertisers beginning new year = no large ad inventory = irrelevant ads = low CTR = low check.
They are not stealing...just lacking advertisers. IMO...

OR, 2. New Algo.
IMO, it's both.
Fish Texas


 1:09 am on Mar 5, 2007 (gmt 0)

Ours have declined as well, approx 50% (but not 10 fold)

If you're basing your findings on the "Reporting URL" then try using the "Reporting Category" feature instead. The reporting URL feature appears to be messed up right now.

We're showing .02% CTR on URL's, but 3.9% CTR on Reporting Catgegories that we set up for that specific URL.

I hope Yahoo doesn't use this same formula for their general accounting...


 2:33 pm on Mar 6, 2007 (gmt 0)

I normally don't spend any time in the YPN forum here, but I came here today to see if anyone else was experiencing what they felt were inaccurate reports. It appears that yahoo is not reporting the correct number of click throughs and corresponding earnings for at least 2 of my url's. I have no evidence but I am confident enough that I am going to switch my ads to another service. I would implement some kind of tracking system to make sure all my clicks are being reported, but I don't want to have to babysit my YPN stats, it's easier to switch.
Is anyone else experiencing what they suspect are inaccurate reports?


 2:13 am on Mar 7, 2007 (gmt 0)

I haven't had a click in 3 days.


 10:08 pm on Mar 9, 2007 (gmt 0)

Is anyone else experiencing what they suspect are inaccurate reports?

Read my post just above yours, SincerelySandy.

The reporting URLs feature does appear to be broken. By embedding a reporting category code in your ads, you can still receive accurate reports.

I guess their only programmer must have quit.

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