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Yahoo Publisher Contextual Advertising Network Forum

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Come on YAHOO Move out of BETA!
testing0




msg:3260155
 1:00 pm on Feb 22, 2007 (gmt 0)

Its been quite a long time .
Still not out of beta.

Now after waiting a long time i keep wondering if YAHOO canceled the worldwide YPN project and want to keep it only localy (For US only )

Thats Sad when we see only 1 dominator on market.

I would be nice if yahoo Do something about that YPN, and open it for international publushers.

 

trungngo




msg:3260561
 5:54 pm on Feb 22, 2007 (gmt 0)

Yeah, I think you are the same both with us. Yahoo has been beta for couple year now and maybe need 2 or 3 years more for testing.

I have been posting about this topic over and over again. I remembered my first post was around 4 year ago and right now we still writing the same stuff.

Why would a product need years to develop and testing for the #1 company on the web? This is something that I don't understand. Even with couple developers from Elance, RentaCoder, I guaranteed they could do it in couple weeks. I think yahoo truly lose it track and the way yahoo runs its business still back to its old days of 1990.

Today, it is not productive any more, if you talking about a company of over 10,000 Programmers, engineerings, PHD, Scientists up against small newcommers with just a couple to dozens employees like YouTube, PowerSet. (Remember YouTube, take about a year to become #1 and only take couple weeks to develop YouTube from scratch and you talking about the company of the size of 2 people at that time.)

Why can Yahoo do this just like the small guys and getting things done?
I don't know what Yahoo is thinking when keeping it beta for years. If YPN is good, It shouldn't take that long to test.

More on ... YAHOO YPN here also
[webmasterworld.com...]

wyweb




msg:3260761
 8:55 pm on Feb 22, 2007 (gmt 0)

You were writing about the YPN beta program 4 years ago?

ummm.. are you sure about that?

garyr_h




msg:3261135
 6:36 am on Feb 23, 2007 (gmt 0)

I'm sorry but if their targetting doesn't improve, no one will want to use them.

I have sang YPNs praises from Day 1, but since Panama... the targetting has hit the fan.

testing0




msg:3261180
 8:18 am on Feb 23, 2007 (gmt 0)


I'm sorry but if their targetting doesn't improve, no one will want to use them.

I have sang YPNs praises from Day 1, but since Panama... the targetting has hit the fan.

Well maybe thats because they dont have enaough publishers on some of the niches.

Anyway it took years and they still on beta.

Its the resulkt of FAULTY Management!

rehabguy




msg:3261326
 12:35 pm on Feb 23, 2007 (gmt 0)

I bet Yahoo is taking a hit in February on the Publishing side.

We've changed nothing, yet our earnings and CTR have gone down by 50% (compared to January) due to the poor targeting.

This won't help their earnings report next quarter...

trungngo




msg:3261802
 6:19 pm on Feb 23, 2007 (gmt 0)

No, I'm writing about the progress that took Yahoo to develop its Publisher Network (YPN). If I remember correctly, Google launched its Adsense around March 2004 and shortly after that Yahoo announced it working on product to rival Google Adsense. That's product from what I understand should be YPN.


You were writing about the YPN beta program 4 years ago?

ummm.. are you sure about that?

I think you are right. If they keep limit the publishers more bad news will come. Advertisers will go to Google to get more target's sites and Yahoo's ads will get tougher to improve due to the lack of advertisers.

I think Yahoo should re-organize its company first if it's really want to head on head with Google cause from what I see now, it's really goes nowhere.

Well maybe thats because they dont have enaough publishers on some of the niches.

Anyway it took years and they still on beta.

Its the resulkt of FAULTY Management!


trungngo




msg:3261870
 7:08 pm on Feb 23, 2007 (gmt 0)

I think the problem with Yahoo is that it making alot of promises and talking so greatly about its products that make alot of people get high expectation from them. But up until now, they aren't living up to their standard.

I bet talk won't do good for them for long. Action, Result that count!

sailorjwd




msg:3261932
 7:51 pm on Feb 23, 2007 (gmt 0)

How do you expect Y to go worldwide when they can't even read a page writtn in English and figure out the topic.

trungngo




msg:3262108
 10:15 pm on Feb 23, 2007 (gmt 0)

It shouldn't be that difficult to do that now a day when we have tons of languages translations & dictionaries, very much in all languages.

You are right that YPN does not even recognized English cause I saw alot of sites running YPN that are not English.

... come on, they could do better than that if they were calling it "Contextual Ads". What contexts can we talking about when the ads is English and the site is in Vietnamese?

How do you expect Y to go worldwide when they can't even read a page writtn in English and figure out the topic.

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