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Yahoo Publisher Contextual Advertising Network Forum

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YahooSarah: YPN Wishlist
Maybe this will help to fire things up

 5:00 am on Jan 24, 2007 (gmt 0)

YahooSarah posted in another thread that this forum is monitored. Lets see what we can come up with for a wish list.

I would like YPN to have:

1.) Ad Link Units (like Google Adsense offers)
2.) YPN for search and sitesearch (like Google Adsense offers)
3.) YPN referral links for advertisers to sign up with Overture (Like Google Adsense offers)
4.) Open the ad market to other countries. You can start with the other English-speaking countries, Canada, Britain, Australia, New Zealand, etc.



 2:10 pm on Jan 24, 2007 (gmt 0)

5.) Better targeting
6.) Option to delete old channels
7.) Option to enable/disable RON ads (perhaps different pricing for those)


 2:20 pm on Jan 24, 2007 (gmt 0)

a quick and easy tool for management of multiple accounts ala adwords editor


 2:45 pm on Jan 24, 2007 (gmt 0)

9) Better contextual targeting.
10) Unique ads in every ad unit.
11) The ability of advertisers to select which sites they'd like to advertise ("Advetise on this Site").


 7:05 pm on Jan 24, 2007 (gmt 0)

12) Image banner ads!

(also would like to emphasize 5/9 and 10 from the previous post. The duplicating of ads on the same page is really annoying.)


 7:08 pm on Jan 24, 2007 (gmt 0)

Also please add the ability to put default ads for the ads we get no credit for :)


 8:16 pm on Jan 24, 2007 (gmt 0)

5/9/10 need to be mentioned again. Those items are the biggest problems with the easiest solutions yet nothing is done so everyone continues to suffer. The CTO dumped enough stock this year to retire so maybe we'll a change here.



 2:23 am on Jan 25, 2007 (gmt 0)

1 - 12 = Yes!

Plus approval to run YPN ad units on the same pages as Google AdSense.


 12:41 am on Jan 26, 2007 (gmt 0)

I 2nd the request to run G and Y on same page.

Also want alternate ad capability when Y times out.

Top of the list though is better targeting.

If they had ad links I'd put their adlinks on pages with a G ad if permited


 10:42 pm on Jan 26, 2007 (gmt 0)

Thanks for starting this thread. I'll be sure to share this with the team.



 1:15 am on Jan 27, 2007 (gmt 0)

I'll make a trade with you YahooSarah..

find me a real person at Yahoo that can explain why our site has been de-indexed for over a year now (not any of these guessing games list of possibilities) ...and can lead me back to the path of redemption and relisting

and I'll go ahead and try Publisher for at least 3 months.. while Yahoo dosent send us any love G does .. G sends love(traffic) AND a check each month ..that's a difficult relationship to just walk away from ; especially when the other girl(Yahoo) is in it just for the money ;) lol

As far as Publisher improvements:

A: same day results .. traffic/clicks/revenues
B: Echo.. on Target ads


 6:42 am on Jan 28, 2007 (gmt 0)

Lets try to keep the posts focused and on-topic in this thread, please.


 11:42 pm on Jan 29, 2007 (gmt 0)

9) Better contextual targeting.
10) Unique ads in every ad unit.

Amen! These two should be at the top of the list.


 3:49 am on Jan 30, 2007 (gmt 0)

With time and more advertisers, revelancy will improve.
This is only January and advertisers are still desiding where to spend their $$$...As spring approaches, everyone will see an improvement.

YPN has potential...let them tweak the program and improve it...
hang in...
Fish Texas


 9:18 pm on Jan 30, 2007 (gmt 0)

2&11 are the ones I miss the most.


 3:04 pm on Jan 31, 2007 (gmt 0)

With Adsense I can view the cumulative totals of each of my various Channels (Reporting Categories in YPN) over any time period (such as month to date) all in the same table at the same time and make direct comparisons between Channels.

With YPN, if I I request this same type of information it breaks the data down day by day for the time period, it's not a simple cumulative total for each Reporting Category over the requested time frame. Except for the fact that with a lot of effort this information could be tallied into the desired format using a spreadsheet, the information, as it is presented, is essentially useless.


 3:30 pm on Jan 31, 2007 (gmt 0)

How about, open up YPN to UK based webmasters :-)

special relationship an all that :-)


 6:49 pm on Feb 2, 2007 (gmt 0)

1. Better targeted ads
2. Same day channel results
3. Ability to look at an cummulative channel report for a specific date range instead of per day results.


 8:41 pm on Feb 2, 2007 (gmt 0)

Not steal publisher's clicks :)


 3:12 pm on Feb 20, 2007 (gmt 0)

There seems to be unique ads in every ad unit now (when using multiple units on one page).

YPN still needs to work on better targetting.


 9:07 pm on Feb 20, 2007 (gmt 0)

I could suggest adlinks and all that, but it is all nothing comparing to the targeting. I want relevant ads! Somehow today I see an improvement, but if YPN targeting will continue to be as it was in the last week, YPN is worthless, doesn't matter how many features you add.

So my wishlist is:

1) Targeting
2) Targeting
3) Targeting


 5:50 am on Feb 21, 2007 (gmt 0)

I agree.

Better targeting is needed before adding any frills. I can live without the fancy stuff if and when I get ads that are well targeted enough that people actually click on them. I get about 10-20% of the clicks running Yahoo that I do running AdSense on the same page using the same ad format. That can only be due to poor tageting (or lack of relevant ads).


 3:40 pm on Feb 21, 2007 (gmt 0)

I've been with YPN from the start, but after just a few weeks I took their ads off almost all pages and replaced them with AS. Today, I checked into my YPN account just to see the activity from the last couple of months and I get this message:

The report you requested is unavailable at this time. Please try again in a few minutes. We are sorry for the inconvenience.

This is so typically Yahoo. Basically, they suck in just about every aspect of their business. Their changes are cosmetic and rarely productive. They don't listen to customer imput whatsoever. Their only concern is how much they can make from ads on their own site and how much they can make from add-on services.

CEO Terry Semel should be summarily marched to the back of the building and kicked out the back door. Te company has gone straight downhill since he took over, and that's saying alot because Coogle wasn't much better.

This Panama rollout hasn't produced any tangible positive results. It's all smoke and mirrors for Wall Street. Yahoo will be a distant memory by 2012. They've already outived their usefulness and they are a takeover candidate at their current valuation.

Google could gobble them up whole with a straight stock deal.


 9:14 am on Feb 22, 2007 (gmt 0)

Since the panama roll-out my targetting has gone way down hill, thus revenue followed.

Ad targetting categories basically do nothing. It seems that Yahoo wants to think my website is about Real Estate and that I am in St. Louis... and that I possibly want plastic surgery.


 7:36 am on Mar 10, 2007 (gmt 0)

I really don't understand why this is so difficult for Yahoo. A ton of other contextual networks do a better job with targetting than they do. YPN has been in beta longer than Windows Vista was (that's saying something).

They have single-handedly financed one of the lowest quality publishing sectors in the industry with high paying ads. I'm speaking about MySpace Resource sites that have layouts, glitter text and other MySpace eye candy. Every MySpace Resource site webmaster runs YPN because the payout is about 5 times as high as Adsense. They serve irrelevant ads that the advertisers are definitely not getting value for. Especially with click-happy MySpacers.

Suffice to say, they have big problems. I honestly believe that they are not coming out of beta because they don't have enough ad inventory, so they are in no rush at all. Remember, last year they made news with big drops in advertising revenue.


 9:20 pm on Mar 15, 2007 (gmt 0)

This thread is to tell YahooSarah our wish list...so to get back on track.

1. It is all about targeting. ( Like that hasn't been said ;). Can you imagine the increase in revenue (yours included) if the ads on my page were highly targeted to the page. Cha Ching!

2. An easy to locate link to send Yahoo service questions/requests. If I know the question is not in the FAQ's, I'd like to go directly to the source. ...spent loads of time trying to find the form page ( now it's bookmarked) The hunt made me feel like you were hiding it. Not good PR.

3. I do like the consistency of your word when it comes to depositing funds. You say it, you do it...I thank you. Wish...it stays this way!

[edited by: TammyJo at 9:20 pm (utc) on Mar. 15, 2007]


 3:35 am on Mar 16, 2007 (gmt 0)

Can you imagine the increase in revenue (yours included) if the ads on my page were highly targeted to the page

The frustrating thing for me, is that I know Yahoo has the advertisers for some of the sites I'd like to use YPN. I can put YPN on those sites for weeks at a time and the targeting is just horrible.

I can go to Yahoo search, search on my pages/sites/topics and see plenty of ads there - ads that never show up on my sites.

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