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Yahoo Publisher Contextual Advertising Network Forum

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YPN CTR & Earnings down - Is international traffic being filtered?

 7:16 pm on Jan 23, 2007 (gmt 0)

Has anyone else experienced a major drop in earnings and CTR? Traffic to the site has remained constant but earnings have dropped right off.

I'm speculating that Yahoo Publisher is no longer paying on international visitors? I understand that they don't want you to target international visitors, but we used to get paid on their clicks.

I would love to hear from somebody who has an YPN account rep.



 8:17 pm on Jan 23, 2007 (gmt 0)

To me, its look like same as i noticed some deductions too but not yet confirmed. On the other hand logically thinking they should because they clearly say that while in beta we only need us traffic means no points for other traffic.


 8:25 pm on Jan 23, 2007 (gmt 0)

On my site CTR has dropped due to revelancy...
non-revelant ads will not draw clicks.
It's probably temporary due to lack of advertisers in January.
My opinion...It'll come together as YPN grows.
Fish Texas


 1:36 am on Jan 24, 2007 (gmt 0)

Wow, i though it was only me, but for the last 3 days earnings and ctr have gone down almost 80%


 4:46 am on Jan 24, 2007 (gmt 0)

Yes, it is due to geo-target.


 6:28 am on Jan 24, 2007 (gmt 0)

If that's what it is, you should have been filtering all along anyhow.

As well, good job for Yahoo to finally implement this. My earnings have been up for the past few days. I have been using MaxMind all the way.


 2:17 pm on Jan 24, 2007 (gmt 0)

Will geo-target affect the clicks or the Ad Unit Impressions
I mean I still getting around the same Ad Unit Impressions but is the ctr the is hitting an old time low.


 2:21 pm on Jan 24, 2007 (gmt 0)

Yes mine dropped dramatically also - the thing that sucks is yahoo still displays ads on international sites and doesn't give us the option of a default ad?

What kind of scripts are good for displaying only on US traffic sites?


 4:48 am on Jan 25, 2007 (gmt 0)

Does it mean Yahoo keep all the international earning?
Thank's to the foolish publishers who can't geo-target their ads.

Interesting to see what would be the next quarter profit!


 6:27 am on Jan 25, 2007 (gmt 0)

I highly doubt Yahoo sees any money from the clicks. If they did, the advertisers would get a little ticked off for having been sent traffic they don't want and having to pay for it.


 6:48 am on Jan 25, 2007 (gmt 0)

Well, hopefully it means that advertisers will get a free international traffic?

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