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Yahoo Publisher Contextual Advertising Network Forum

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How Many Yahoo Ads per Website?
Is there a limit?

 4:13 am on Jan 23, 2007 (gmt 0)

I realize Yahoo Publisher has limits on pages targeted and tracked, but do they have a limit on the number of pages that their ads appear within a given site.

I could ask Yahoo but surely this will be quicker...

Thanks Fish Texas



 4:45 am on Jan 24, 2007 (gmt 0)

As far as I can tell, Yahoo has not set a limit on how many ad units you can put on a page.

But the problem I have seen - is that the same ads are served over and over again in separate units (the same ads shown in Unit 1 are also show in Unit 2).

So what's the point of putting more than 2 YPN ad units on a page? One at the top, one at the bottom of a page.


 9:49 am on Jan 24, 2007 (gmt 0)

Thank you for your response, but I was referring to ads per website.
Is there a limit? ie..100, 1000, 2000 or no limit? I know there is a limit for targeted and tracking ads...but was wondering about overall website ad count.
Fish Texas


 12:44 am on Jan 26, 2007 (gmt 0)

I never heard of a limit of pages.. however I don't think you can put y ads on computer generated pages.


 6:40 pm on Feb 3, 2007 (gmt 0)

This has changed. It is now 3 ads per page according to the YPN blog.


 8:00 pm on Feb 3, 2007 (gmt 0)

Yes thank you, you are right, 3 ads per page...however I was referring to overall ads per domain or multiple domains.
There is no limit to the number of ads you can place.
Thanks for responding.
Fish Texas


 3:04 pm on Feb 4, 2007 (gmt 0)

Another Question Please...
Can one mix G & Y ads on the same site?

they can

but G have a differcent site from Y .

handsome rob

 7:15 pm on Feb 6, 2007 (gmt 0)

I don't know about mixing them on a site, but I know you can't have both on one page.


 7:54 pm on Feb 6, 2007 (gmt 0)

As I understand it (I could be wrong on this)...

For AdSense, you are allowed to show ads on the same page as other contextual advertising as long as the AdSense ads do not use the same color styling as another contextual creative.

For YPN, their TOS do not allow publishers to show YPN creatives on the same page as other contextual advertising period (regardless of ad appearance).

However, my question is - will they enforce this with Google changing their policy?

handsome rob

 9:48 pm on Feb 6, 2007 (gmt 0)

From AdSense TOS:

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

Since YPN ads look strikingly similar to Adsense ads, I have to wonder if changing the colors of them would be enough to keep you clear of TOS violations. If so, how different do the colors have to be? Are these considered on a case-by-case basis? I was always under the impression that it was simply not allowed.

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