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  posting off  
Sad. Just Sad.
kkobashi




msg:3164421
 1:23 am on Nov 22, 2006 (gmt 0)

Boy was I looking forward to a great holiday season. Here it is Thanksgiving week and this has just been a total disaster.

Since last month, my number of impressions has increased 10x, number of clicks increased 5x. Yet RPC is down 60% and earnings are up only 2x. Earnings are nowhere near last years levels - 60-70% less.

Strange, YPN won't even let me pull up last years data and I do know what I was making last year. What kind of crap is this?

If YPN wants high quality websites, then where's the reward? Here I bust my balls off all year only to see this kind of return on my efforts. And where are my sites in the Yahoo SERPs? Nowhere to be found.

After a year of being with YPN, I am very disappointed.

 

garyr_h




msg:3164466
 2:21 am on Nov 22, 2006 (gmt 0)

Have you tried emailing YPN or calling them? Perhaps there is a problem somewhere in between that can be fixed. As well, have you checked to see if there are errors in your compliance manager?

kkobashi




msg:3164508
 4:11 am on Nov 22, 2006 (gmt 0)

The compliance manager does not appear in the reports tab.

As far as contacting YPN, I sent a few messages to them several months ago and all went unanswered. One of my last messages to them was actually a suggestion with a different twist on advertising. Funny how this week they climbed into bed with newspaper companies (rolls eyes).

rustybrick




msg:3164883
 12:52 pm on Nov 22, 2006 (gmt 0)

Compliance Manager wont show up unless you are in violation of the TOS.

ember




msg:3165106
 4:22 pm on Nov 22, 2006 (gmt 0)

YPN has been very responsive to us. When we email with a question or problem, they usually call the same day or next. Our revenue is way up over just a few months ago. I wouldn't give up. Try contacting them again.

rj87uk




msg:3165114
 4:28 pm on Nov 22, 2006 (gmt 0)

And where are my sites in the Yahoo SERPs?

From what I am getting you are complaining that because you are using YPN that you should be listed in Yahoo search?

Fryman




msg:3165210
 5:19 pm on Nov 22, 2006 (gmt 0)

So you doubled your earnings but still started a thread to whine about it?
Jeez, some people are greedy...

kkobashi




msg:3165529
 9:53 pm on Nov 22, 2006 (gmt 0)

"From what I am getting you are complaining that because you are using YPN that you should be listed in Yahoo search? "

YPN consists of quality websites. YPN publishing sites should be listed high in the SERPs.

"So you doubled your earnings but still started a thread to whine about it? Jeez, some people are greedy... "

Greedy? Read again. I'm off 70-80% off levels from last year. From levels of last month, I have 2x times earnings on 10x impressions, 5x clicks, RPC 60% down. That does not translate to 2x earnings in my book. Earnings should be way up on those numbers.

garyr_h




msg:3165762
 3:53 am on Nov 23, 2006 (gmt 0)

YPN now has more publishers than a year ago, meaning advertiser dollars are going to run out quicker, thus lower paying ads are showing on your site earlier in the month.

Chances are, that is what is happening - your sector is getting diluted by other publishers/websites who thought, hey, that's a nice money making idea... I'll do that!

Other 'problems' might consist of:

- Advertisers bidding less
- Major advertisers which were there last year simply jumped ship
- Your impressions aren't 'quality' in the eyes of YPN thus aren't showing the higher quality ads
- Are you geotargeting? If not, you should definitely invest your time into implementing some sort of geotargeting system. YPN only pays for clicks made from within the USA.

You also said your impressions climbed 10x, but the clicks only climbed 5x. Why is this? Are you targeting something different, your visitors coming from somewhere else, etc? Usually that isn't a good sign. The impressions and CTR should climb together, if they aren't - there is usually a problem with either the type of visitors your site is receiving or possibly the new keywords you are targeting. As well, the geotargeting might help in this instance. Are you showing YPN ads to all your visitors, or just the ones inside the USA? That could be apart of the problem if you are showing to everyone.

Have you tried other publisher networks? It seems that YPN is your only program you are in from what you have discussed. Try out Adsense, Adbrite or one of the other networks.

jomaxx




msg:3175080
 5:52 pm on Dec 1, 2006 (gmt 0)

How can anyone increase their impressions tenfold in one month? Are you buying traffic? Adding more ad blocks?

awardmasters




msg:3175474
 11:24 pm on Dec 1, 2006 (gmt 0)

It is easy to increase your impressions 10 fold in one month. It is difficult to do that and maintain the same level of quality clicks.

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