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Yahoo Publisher Contextual Advertising Network Forum

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Whos YPN beats Adsense?
anyone have better earnings with YPN?
uhwebs




msg:3082096
 9:32 pm on Sep 13, 2006 (gmt 0)


And if so, why... higher EPC, higher CTR, or what?

So far looks like many people are sticking with Adsense. I'm thinking of trying YPN out... any way to see if they run ads in my niche?

 

westsider




msg:3082232
 12:20 am on Sep 14, 2006 (gmt 0)

tested it sevearal times. significantly lower ROI than adsense for me.

Sootah




msg:3082257
 1:03 am on Sep 14, 2006 (gmt 0)

I'd say give it a shot, it couldn't hurt really. I had a GREAT time with it initially, with a few days making near earnings records.

However, after a while it settled out and I was making less from Yahoo! than I was with Google, so I switched back.

I'll give Yahoo! another shot at some point in the future, I imagine, but who knows when that'll be.

Tearabite




msg:3083156
 4:58 pm on Sep 14, 2006 (gmt 0)

i've tried YPN on several pages.. the problem i had was that the majority of pages had HORRIBLE ad-targeting - ads that weren't even close to the content of my page - for example, on a page about how to setup CSS tables/HTML on Myspace, i got ads about wooden-furniture.

But, on the few pages that did get good targeting the PPC was about $1 vs only a few cents for Adsense clicks - so, i've left YPN on a few pages, but still have AS on the majority of my pages.

Khensu




msg:3083989
 7:38 am on Sep 15, 2006 (gmt 0)

I used to be 60/40 Madsense/YPN for about 3 months up to 2 months ago.

They were dead even in revenue 3K each for 3 months.

Then YPN died for me in the space of 10 days.

Back to G almost totally now but still keep my foot in the door with a page or two.

I call it click insurance.

Your milage may vary, that's why they call it a beta!

sailorjwd




msg:3085399
 2:00 pm on Sep 16, 2006 (gmt 0)

I just started up again with Y on a 60/40 basis. I immediately had to stop them on one whole section of my site - CTR was awful and so was EPC.

It seems that when they can get the targeting right and the ads read well, so that the CTR is ok, the income beats Adsense slightly (on average).

But the Y income is 10% of what I was getting 11 months ago.

Edge




msg:3087228
 12:17 pm on Sep 18, 2006 (gmt 0)

I have been having not so good targeting from Adsense lately. So, I too am giving YPN increased exposure on my site.

I'll see how it goes.

coosblues




msg:3089638
 5:30 am on Sep 20, 2006 (gmt 0)

Per click YPN far outweighs Adsense, but as mentioned the ad targeting is terrible. Clicks percentage wise are about 1/10 of Adsense. I use both, had great earnings with YPN very early on, but it's fallen off the chart lately. I'd say my site is 90% adsense and the rest goes to YPN.

WiseWebDude




msg:3090608
 7:17 pm on Sep 20, 2006 (gmt 0)

Coosblues,

Exactly, I had the same experience. Yahoo's targeting is horrible and they need to stop shoving refinance ads down publisher's throats all the time...I wish we could block ALL ads like refinance, mortgage, etc., etc. PLUS, Yahoo! didn't show ads on some pages...which is a no-no if you have great content and there are blank spots...looks bad for the users as well.

ember




msg:3090989
 12:24 am on Sep 21, 2006 (gmt 0)

We do much better with YPN than with AdSense. That may change, but for now, I am very happy with YPN.

diverman




msg:3093590
 10:56 pm on Sep 22, 2006 (gmt 0)

I have varying percentages allocated depending on the page. Some pages do better with YPN, others with Adsense. A couple weeks back, I noticed YPN's portion of my main home page was finally performing decently, so I upped their time. They were significantly outperforming Adsense for a long while there. But the last few days, they've trailed off to be more equal... and today... well, let's just say I couldn't buy a cup of Starbucks with what YPN is putting out. I've already switched things to drop time from YPN until I see it pick back up again. I was hoping the YPN levels would stick. Until the last couple weeks, I barely thought YPN to be worth my time. I guess we'll see if they'll return to being worth the time given to them for me... I'm hoping they at least return to the lower end of the recent boosted levels of payout.

-Alex

MostWanted




msg:3100605
 4:05 pm on Sep 28, 2006 (gmt 0)

Well.. To tell you the truth YPN is falling in the footsteps with Google...

I was making 3 months ago 6 figures now I am in the low 5 figures a month.. All because ad targeting is not like it use to be...

It use to be that when you selected the categories in the targeting, thats what you saw... now you don't... well atleast I don't anymore... and it will be system wide soon...

I just wish that you could select what categories you want targeted and thats what it gave you, nothing else... I really don't want visitors from my site to see ads that have to do with the content on my site and go to maybe even a better site than mine and not come back... I have a real good visitor return with about 7,000+ a day with the 80,000 unique a day...

Example...
If you owned a store that sold lets say, computers...
Would you put up ads on your walls of other places that sold computers? They could have lower prices and even a better selection than yours... You could loose that customer... and not make a sale..

I know there is an ad blocking feature... but you will sit there day in and day out trying to filter out all those ads... and there could be thousands... Why not make it easier and let us individually select what category to display?

Just a vent... sorry...
Gets a little frustrating when you steadily go up in revenue every single month then to have it bottom out like it's doing...
Not trying to be gready or anything... just sucks when you are finally getting a better lifestyle for yourself and your family, then you have to hold back more and more each month because of it...

[edited by: MostWanted at 4:08 pm (utc) on Sep. 28, 2006]

feedback




msg:3111758
 2:45 am on Oct 7, 2006 (gmt 0)

Have you tried adbrite?

MichaelPB




msg:3112867
 8:55 am on Oct 8, 2006 (gmt 0)

Adbrite does not pay that well at all. My son just got a check for it. It's his first one. He's been with them for over a year.

TammyJo




msg:3125213
 6:59 am on Oct 18, 2006 (gmt 0)

I am with someone else who said they were making more through YPN but it dropped off. It is right in line with Google per click average. So made the decision today to go back to Google for a majority of our site as they seem to get more clicks than YPN ads. If they are paying the same amount per click it seems like the right thing to do for now.

I loved YPN, service etc...but business is business, you move when you need to and stay when it's making money. Some YPN will remain so we can keep tabs on revenue click value, if it goes back up, we'll change back in a heartbeat.

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