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Yahoo Publisher Contextual Advertising Network Forum

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For those with Tech sites (specifically computer related)
Is AdSense or YPN better?

5+ Year Member

Msg#: 3058152 posted 1:31 am on Aug 24, 2006 (gmt 0)

I've had a Yahoo account for months now, I was one of the first let into their program forever ago. However, I've not used the account at all, because every time I am about to, Google picks up the slack and starts earning decently again ("decent" is subjective, depending on when you ask me).

I just put up the code on the new section of my site, cause it's the easiest to modify site-wide. For now the newer content will run the Yahoo ads, and the old stuff will run the Google. We'll see how this goes I suppose; I'm hoping for some nice earnings.

The very first page impression that I gave the ads were quite terrible though, the targeting wasn't even CLOSE. Hopefully Yahoo!s bot will be along soon and will tighten up the ads to something relevant.

What are your experiences with YPN on computery tech sites?



5+ Year Member

Msg#: 3058152 posted 3:55 am on Aug 24, 2006 (gmt 0)

Not very good for me. But, that is just me. If AS earning continue their slide, I may try them again.


5+ Year Member

Msg#: 3058152 posted 5:35 am on Aug 24, 2006 (gmt 0)

The main reason that I didn't try switching sooner is that right at the time the earnings started to take a dive, I had changed the backend powering my sites, and altered the templates some, so I figured that had the biggest role. Since though, my traffic has picked back up, and earnings are still around half what they were, even with a lot more traffic (maybe 2-3x).

So, I'll give Yahoo! a try for a while and we'll see how it goes.

I am glad to report that it took hardly any time for Yahoo! to get pretty well targeted ads on the main page of my site, the internal pages have yet to update. I hope that they don't all take visits before the Slurp bot for YPN will get relevant ads for them.

We'll see how she goes.


5+ Year Member

Msg#: 3058152 posted 3:04 pm on Aug 24, 2006 (gmt 0)

If you don't mind, could you tell me how your first day is going? I remember my first day in it, and at the end of the day I made maybe 10% of what I did on AS. After 4-5 days of this, I had seen enough.


10+ Year Member

Msg#: 3058152 posted 6:20 pm on Aug 24, 2006 (gmt 0)

Well I have somewhat related tech site is mostly software but i do have a forum where we discuss some tech issues, and here my expirience so far.

The ads are not close to relevant if you don't have ads targetting, which is what I recommend you should use the ads targetting feature by yahoo and you will get some ads that are close to your niche. you will see your earnigs will make you real happy even with a lower click rate you should be earning 4 times as much from lets say adsense by comparison.


5+ Year Member

Msg#: 3058152 posted 8:45 pm on Aug 24, 2006 (gmt 0)

I know the relevancy should get better after a day or two after their ad bot spiders you.

I might give it a shot in a day or two..


5+ Year Member

Msg#: 3058152 posted 11:49 pm on Aug 24, 2006 (gmt 0)

Yeah.. Yahoo!s performance as of today so far (about 36 hours into the test) is abysmal. CTR is sucking, and the CPC is sucking along with it.

Now, I don't think that all of my pages have been spidered yet, so there's still ads for mortgages and things around on some of the pages; however some of the pages are targeted pretty well.

I'll let it have a few more days, and if it doesn't get substantially better, then Google will promptly be going back on.


5+ Year Member

Msg#: 3058152 posted 11:54 pm on Aug 24, 2006 (gmt 0)

I just did the ad targeting feature (very nice!) and pretty well instantly the ads were MUCH more relevant for all the pages. That's quite a nice feature.

We'll see how this affects the income.

Also, appx what is the delay for the reporting time?


5+ Year Member

Msg#: 3058152 posted 4:07 am on Aug 25, 2006 (gmt 0)

Mkay... I am VERY happy to report that my earnings have gone SUBSTANTIALLY up since the last time I checked. (which was when I used the targeting feature) The chunk of the site that I have the ads on is currently yielding appx 3x what it does on an average day. That's not to say that AdSense hasn't paid me this much before out of those pages, so we'll see if this is a fluke.

After this little promising bit of info I think I'm going to give Yahoo! more ad space and see how tomorrow treats me.

The longer delays for reporting on the Yahoo! network are annoying simply cause I would like to know how the test is going. I imagine after this is all said and done the delays won't matter cause I won't have a need to watch it as much.

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