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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
interview with Yahoos CEO
Phillipx




msg:3046018
 7:00 pm on Aug 14, 2006 (gmt 0)

interesting how he mentions the ad network and the reasons for the delay of full release.

[money.cnn.com...]

 

nathanso




msg:3048740
 4:50 pm on Aug 16, 2006 (gmt 0)

..and advertisers told us they wanted more time to adapt their systems..

What a crock. Advertisers had no such problem jamming AdWords with inventory. I suspect YPN's basic problem -- the problem responsible for the 'poor targeting' everyone here complains about -- is they simply haven't been able to sell ad space or retain advertisers.

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