Yahoo took the unprecedented step of broadcasting live video of its second-quarter earnings call. Perhaps it’s fitting, then, that CEO Marissa Mayer talked up video as a top priority for the Internet company.
Mayer, amid questions about the topic during the webcast, pledged to make video a “primary area of investment over the next year”–and gave some insight into how she plans to do that.Yahoo's Latest Plans To Boost Video [blogs.wsj.com]
Mayer said the company may do more deals like its licensing of 38 years’ worth of “Saturday Night Live” content, which will be available on Yahoo starting this fall.
“We think there’s room for lots of players and video really comes down to the question of the content,” she said.
In addition, she said the company would continue to invest money in funding original content for Yahoo Screen, its video portal.