homepage Welcome to WebmasterWorld Guest from 107.21.187.131
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / Yahoo / Yahoo Corporate
Forum Library, Charter, Moderator: open

Yahoo Corporate Forum

    
Yahoo Patent Filing For eBook Advert System
engine




msg:4439107
 11:28 am on Apr 10, 2012 (gmt 0)

Yahoo Patent Filing For eBook Advert System [bbc.co.uk]
Yahoo has signalled it is investigating e-book adverts as a way to stimulate its earnings.

It says in two US patent applications that ads for digital book readers have been "less than optimal" to date.

The filings suggest that users could be offered titles at a variety of prices depending on the ads' prominence

They add that the products shown could be determined by the type of book being read, or even the contents of a specific chapter, phrase or word.

 

Gibble




msg:4439218
 3:41 pm on Apr 10, 2012 (gmt 0)

How is this stuff patentable?!?

Leosghost




msg:4439252
 5:47 pm on Apr 10, 2012 (gmt 0)

Because the USP(T)O doesn't bother insisting on there being "no prior art"..before accepting patent applications and even awarding patents..

So the Corps with the biggest lawyers available file..

And if they do fall foul of "prior art" or are found to be infringing someone else's previously registered patents..they don't care..unless the other party has big lawyers and lots of money too..if not..they'll just wear them down with years of litigation..

USP(T)O..should be put down..for incompetence..or hung for aiding horse thievery and fraud..

Sgt_Kickaxe




msg:4439263
 6:01 pm on Apr 10, 2012 (gmt 0)

I don't want ads in my books so I would not tolerate ads in my digital books, especially if I paid money for them. I find that ebook distributers already push the creepy line on tracking my personal reading habits so 3rd party ads doing the same would be over the top.

As a webmaster I rarely buy online anyway simply because I avoid ads and can easily spot them.

graeme_p




msg:4439463
 6:28 am on Apr 11, 2012 (gmt 0)

Given that on of the most popular ebook formats are based on HTML it requires only fairly obvious adaptation of exsting technologies to provide ebook ads.

Yahoo's patent seems to be for contextual and links ads in ebooks instead of web pages.

I refuse to buy DRMes ebooks so I have bought very few, although I read lots of free ones.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Corporate
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved