Fans of Delicious, an online bookmarking service, raised a ruckus after word leaked four months ago that its owner, Yahoo, might shutter it as part of a streamlining plan.
To deflect the criticism, Yahoo quickly promised to find Delicious a new home rather than kill it.
On Wednesday, Yahoo said that it had succeeded in finding a buyer — a team led by Chad Hurley and Steve Chen, the co-founders of YouTube. Their acquisition is a surprise move for the duo, who quietly left YouTube in the years after it was bought by Google five years ago for $1.65 billion.
“We’re excited to work with this fantastic community and take Delicious to the next level,” said Mr. Hurley, who is chief executive of AVOS, a new company that will own Delicious. “We see a tremendous opportunity to simplify the way users save and share content they discover anywhere on the Web.”
There are a few social bookmarking sites, my question is why?. The only way to make money is by perhaps targeted advertising and people are not really using them as much now. If I were them Id try get back into search and portals by buying something like Hulu.com, or a neat meta search engine like Mamma.com or visual search engine like Qwiki.com or yometa.com.