Now, you can build apps that run on the new Yahoo! homepage, which gets over 330 million unique visitors per month worldwide. By building apps, you can drive traffic to your site, acquire new users, and increase awareness of your brand. You can also display ads and make money through virtual goods. We’re working on an array of additional developer monetization opportunities – these will be available soon.
Like the open apps on My Yahoo!, homepage apps are built with the Yahoo! Application Platform (YAP), which allows you to build and distribute an app that any Yahoo! user can install (see how the user experience looks). Raise awareness of your app through traditional mechanisms (email, ads, etc.) and use “Add to Yahoo!” buttons to encourage installs. Your app installs will also be reflected in Yahoo! Updates.