They should start by opening up their publisher deal to European and Asian sites ..
And get rid of the ads on their own homepage ..( the french one looks tacky and unfocused even compared to that of my ISP ) ..
Oh and most important ..if they want other countries to feel that they are serious in their relationship with them and that the other countries markets matter to them ..
Then make the address bar read "yahoo.fr" for example ( shows commitment ) and not "m.fr.yahoo.com" which looks like a bolted on hurriedly afterthought of a sub section of a sub domain ..
Google and Bings landing pages and addys look like they are search engines interested in serving my local market ..
Yahoos landing page and addy makes it look like a confused cant be bothered shopping comparison site .
And yes I know that they are a portal ..but they look like a cheap and nasty one just box ticking for "presence" in outside of USA .
BTW I rank highly on yahoo ( it's easy ) but their traffic is abysmal ..and when one looks at their landing page one can see why no one would want to use them for search ..
Whether you use them to inform yourself of sports news , or headlines etc isn't the point ..
All cultures are not spectator sports obsessed :)