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Yahoo Set To Make Major Global Marketing Initiative

 11:31 am on Sep 21, 2009 (gmt 0)

Yahoo Set To Make Major Global Marketing Initiative [blogs.wsj.com]
Yahoo is planning to reintroduce its battered brand to the public Tuesday with a massive global marketing campaign, according to people familiar with the effort.



 12:18 pm on Sep 21, 2009 (gmt 0)

They should start by opening up their publisher deal to European and Asian sites ..

And get rid of the ads on their own homepage ..( the french one looks tacky and unfocused even compared to that of my ISP ) ..

Oh and most important ..if they want other countries to feel that they are serious in their relationship with them and that the other countries markets matter to them ..

Then make the address bar read "yahoo.fr" for example ( shows commitment ) and not "m.fr.yahoo.com" which looks like a bolted on hurriedly afterthought of a sub section of a sub domain ..

Google and Bings landing pages and addys look like they are search engines interested in serving my local market ..

Yahoos landing page and addy makes it look like a confused cant be bothered shopping comparison site .

And yes I know that they are a portal ..but they look like a cheap and nasty one just box ticking for "presence" in outside of USA .

BTW I rank highly on yahoo ( it's easy ) but their traffic is abysmal ..and when one looks at their landing page one can see why no one would want to use them for search ..

Whether you use them to inform yourself of sports news , or headlines etc isn't the point ..

All cultures are not spectator sports obsessed :)


 4:09 pm on Sep 22, 2009 (gmt 0)

Yahoo's New "You" Campaign [ycorpblog.com]
Our campaign will kick off in the U.S. on Monday, September 28, expand to the U.K. and India on October 5, and reach other markets in 2010, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan. We’re quite serious about our vision to be the center of people’s online lives. You’ll find us what might seem like everywhere online, on network and cable TV, on the radio, in print, and outdoor.

Why now? We are relentlessly focused on making the Web more personally relevant for you. We’ve backed that up with major product enhancements during the past few months. We recently updated Mail and Messenger with new tools and features. In the week ahead, our new homepage — the epitome of openness and personalization — will be broadly available in a number of global markets. And, today, we’re debuting the new Yahoo! Search experience. Of course, there’s plenty more to come, and although we’re still one of the most recognizable brands in the world, now’s the time to start retelling our great story and revitalizing our bond with people.

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