I've noticed that with some news pages there is a lighter blue at the top and you can only see half the article. There is a click here link to see the rest of the article.
|If even a small fraction of Yahoo’s audience doesn’t like the changes, the company could lose millions of users and millions of dollars in advertising. |
I’ve always been under the impression that people don’t like layout changes. I know I don’t so I wonder if Yahoo can pull this off.
It's amazing to watch companies do complete redesigns then stutter at the outrage, "But, but, but, it's better! We promise!"
And the outcome is always the same, "We spent too much time and money on this redesign and fought too many internal battles to get it just how it is so screw you and deal with it."
Maybe twice in the last five years have I done an outright design change for a site. The rest of time incremental improvements are best. Year to year snapshots would be 80% different, but with a few key elements that almost never change (logo, fonts, etc.).
Big companies are not smart companies.
With the troubles they have, THIS is what they have people working on, and are spending their resources on.
Will it get them more users? Nope....Will it enhance the experience for their current users? Nope
Onetime while I was a lowly tech at virtual server hosting company coming up the charts. We were "acquired" by a big player and that gave us all the options we needed for our dream the site could be. New signups dropped over 85% overnite and never truly recovered even after we rolled the old site back out.
IMHO = The worst part is no degree holding marketing director will ever listen to a "earned my job" through experience player until they need their umm assets covered with complete recovery strategy.
An applaud to Yahoo for testing new ideas, step by step, maybe now the fancy pants designers will figure out how to morph their "babies" slowly rather than force their will upon the world... ($orry burnt recently)
Innovation := NOT (Yahoo!)
I would like to know why they are doing this? Is it testing? If yes then what are they testing? I am sure they have something in mind... if they doing it just for the sake of it... I bet Yahoo is wasting resources.
Sometimes a redesign isn't necessarily to improve user experience. It could be for any number of other reasons like bloat reduction? When you get 100 million people visiting a month, any reduction can save you a ton of money in bandwidth. Or maybe it's for better ad placement? Again, a minor tweak could increase revenue by a whole lot.
|Will it get them more users? Nope....Will it enhance the experience for their current users? Nope |
I bet Yahoo is wasting resources.
Innovation := NOT (Yahoo!)
Wow... No love for the Yahoo folks.
I won't be so quick to judge their efforts as wasted or ineffective. I think their approach is very intelligent and diligent. There are so many good reasons to take it easy launching new ideas and I'm glad to see their approach is a conservative one. I look forward to seeing the end-product and evaluating what all the changes were about. If they were to overhaul everything all at once they'd likely throw out the baby with the bath water.
Kudos to Yahoo for taking a conservative approach even in the face of trying times.
"Wow... No love for the Yahoo folks."
LOL...yep. But the old timers really got burned by Yahoo/Goto/Overture being forced to advertise on their quality (cough cough) partner sites back in the day.
Actually, I'm hoping for them to pull it out. I'd like to see them actually USE the directory and dump their search engine (at least they could keep spam out of the directory, and it's what made them DIFFERENT)....a portal for everything with relevant search (from the directory) results.
Why they instead chose to jump into the game of trying to index all of the spam on the internet, I will never understand.
They just completely lost focus somewhere along the way....engines/portals used to be compared to Yahoo....now Yahoo is compared to everything else, and simply isn't measuring up.