Yahoo! announced today the formation of a Digital Advisory Council that will consist of industry executives from its agency and advertiser partners. The Council will work collaboratively to explore the continued evolution of digital media and online advertising.
Yahoo! has created many partnerships over the past eighteen months that are reflective of the paradigm shift toward openness occurring across the online media landscape. Multi-year partnerships with premium publishers, the Newspaper Consortium, as well as the Yahoo!-Google services agreement all are part of Yahoo!'s more open approach.
"As Yahoo! partners with publishers to extend the reach of our network, we have formed the Digital Advisory Council to identify innovative ways to improve advertiser performance, particularly in anticipation of the rollout of Yahoo's new advertising management platform in the coming months," said Hilary Schneider, executive vice president, Yahoo! U.S.