homepage Welcome to WebmasterWorld Guest from 54.167.144.4
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Yahoo / Yahoo Corporate
Forum Library, Charter, Moderator: open

Yahoo Corporate Forum

    
Where does Overture Fit In?
Pardon my ignorance on this one...
BillyS




msg:3652324
 1:43 am on May 17, 2008 (gmt 0)

I see folks at Yahoo beating their chests now that they've got some kind of pilot going on with Google, but how does Overture fit into this picture? They paid $1.6 billion for the company less than 5 years ago. What happened to that investment?

 

Receptional Andy




msg:3653920
 7:34 pm on May 19, 2008 (gmt 0)

Originally, Overture's system was just rebranded as Yahoo Search Marketing and continued running as before. This system was then adapted and released as Yahoo Panama [google.com], their current PPC platform.

If your question was more about why Yahoo would devalue that by outsourcing to another PPC provider, I would suggest it's a business decision - Google seemingly makes much more per visitor than the other PPC engines, and so could be much more profitable for them. Whether or not this is a good idea long term is a matter of opinion.

BillyS




msg:3654086
 11:50 pm on May 19, 2008 (gmt 0)

That answers my question - they're ready to throw out a nearly $2 billion investment.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Corporate
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved