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Yahoo Releases Plans Of Online Ad Sales System: AMP!

 11:54 am on Apr 7, 2008 (gmt 0)

Yahoo Inc on Sunday detailed plans for its forthcoming Web advertising management system that gives its ad sales-partners access to online ad space both on Yahoo and other major sites.

The widely anticipated system, known as AMP!, aims to simplify the process of buying and selling online ads for advertisers, ad agencies, fast-growing ad trading networks and Web site publishers.

The ad management system seeks to capitalize on Yahoo's strength as a Web site publisher that reaches 500 million Web users monthly and recent efforts to sell ads off of Yahoo through major partnerships or specialized ad-sales networks.

Yahoo Releases Plans Of Online Ad Sales System [uk.reuters.com]

Hilary Schneider, Yahoo’s executive vice president for global partner solutions, said that AMP was “about opening Yahoo’s capabilities to the entire Web.”

With AMP, a newspaper ad sales representative working with an advertiser, like a car dealer, would be able to easily see the ad space available on not only the newspaper’s site but also Yahoo and other Web publishers’ sites. The sales person could slice that inventory by demographic profile to, for instance, aim ads for a new hybrid S.U.V. to females of a specific income and age group. The system will help streamline a manual and time-consuming effort, Ms. Schneider said.

AIM! Help Partners Drive Sales of Graphical and Other Premium Ads [nytimes.com]



 1:23 pm on Apr 7, 2008 (gmt 0)

Is this some sort of planned replacement for YPN?


 1:35 pm on Apr 7, 2008 (gmt 0)

Sounds more like an Overture replacement... or component.


 1:44 pm on Apr 7, 2008 (gmt 0)

Question for an AMP Sales Rep: Let's say I want to buy ads for Pepto Bismol printed on all the toilet paper in Taco Bell bathrooms. Can I get that from my AMP account too, or is it just newspapers and online ads ?


 3:04 pm on Apr 7, 2008 (gmt 0)

Hopefully it will be as successful and exciting as YPN was.


 4:10 pm on Apr 7, 2008 (gmt 0)

Isn't "AMP" the name of the energy drink now sponsoring Dale Earnhardt, Jr?


 5:17 pm on Apr 7, 2008 (gmt 0)

AMP Mobile and their crazy commercials on spike tv comes to mind for me.


 7:12 pm on Apr 7, 2008 (gmt 0)

AMP = Affiliate Marketing Platform

It would certainly be interesting in terms of streamlining the different media buys into a web publishing/advertiser marketplace.


 9:48 am on Apr 8, 2008 (gmt 0)

Wondering if they'll make the same mistake as with YPN to only offer it in one country.

Anyway, not touching anything with Yahoo! for now. I don't want to wake up and find out I'm doing business with MSFT.

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