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Yahoo Buzz Gets a Facelift

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Msg#: 3584892 posted 12:25 pm on Feb 26, 2008 (gmt 0)

On Tuesday, Yahoo plans to introduce a service called Buzz that relies on users to help it compile the most popular articles from around the Web. Yahoo plans to include some of those on its front page, hoping to attract more users and turn it into a hub for driving traffic to other publishers.

The Buzz service borrows heavily from other so-called social news aggregators, like Digg and Reddit, as it asks users to “vote” on items they like. Items with the most votes, or buzz, will earn prominent placement.

But the Buzz service is different in some important ways. Rather than turn Buzz into a Web destination for users, Yahoo plans to include the content that surfaces through Buzz on its front page.

Yahoo Buzz Gets a Facelift [nytimes.com]


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