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Difference between Tag and Keyword?

Msg#: 4510902 posted 4:47 am on Oct 19, 2012 (gmt 0)

hi frnds,

what is the difference between tags and keywords in wordpress? please give some idea or concept.



WebmasterWorld Administrator lorax us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4510902 posted 8:37 pm on Oct 22, 2012 (gmt 0)

Hello jaysh4922.
Keywords have SEO value and are typically the META Keywords hidden from the user but readable by them if they view source for any page. These are read by the search engines to help rank the page they are used on.

Tags are more like onsite filters. You use 3-4 tags per post to help describe the key subjects/topics within the post. They could be thought of as keywords but the intent here is to make these generic enough they can be used again and again.

So if I had a site about sneakers a keyword for a page might be the product name: New Balance 1260. The tags might be "running shoes, stability, over $100"

The point of the tags is to help your readers with locating similar content.

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4510902 posted 5:50 am on Oct 26, 2012 (gmt 0)

I think it needs to be said that, except in certain special cases, neither meta keywords or tag pages are likely to help you rank in Google or in the other major search engines, and excessive use of tag pages is commonly assumed to contribute to Panda problems in Google.

The keywords first...

Basically, meta keywords have been so misused that the engines disregard them, preferring to go with more visible signals. I thought they were considered dead and buried years ago, but discussion about them periodically resurfaces. Here's a link to what I believe is our most recent such discussion in the Google SEO forum...

Meta Keywords still do matter
http://www.webmasterworld.com/google/4490340.htm [webmasterworld.com]

In response to the premise of the thread, I posted the following...

meta keywords still do matter

Only in an oddball case like this one where there are presumably legitimate links pointing at the page, but the text isn't reflected elsewhere on the site. The situation illustrates how Google's anti-Google Bomb filter works, and it tells us that an occurrence of the term in the meta keywords will disable the filter.

If your site is all Flash or all graphics, with no text content, having the keywords in your meta keyword tag will provide a "confirmation" for Google that it's OK for inbound links to help the site rank.

As for tag pages, they can be set up in various ways... as several webmaster-defined "tag" links at the bottom of an article, eg, taking you to tag pages which link to related articles... or they can be user-generated tag pages, doing much the same thing.

Their drawback is that they tend to be seen as internally duplicated "shallow" content by Google, particularly if they only link to one or two articles each... and that's a drawback for users too. Lots of these, as can sometimes happen if they're in user-generated tag clouds with no tight limitation on the number of tag links, will add a lot of mostly empty pages to your site. Also, a large number of tag links can dissipate the link juice perhaps better used in a prioritized hierarchical navigation system. This can put your site on down side of Panda.

Much better, IMO, would be simply to expend some effort maintaining related links on the site, and to link to related articles directly from the article pages, with no intermediate tag pages.


WebmasterWorld Administrator rogerd us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4510902 posted 8:58 pm on Oct 31, 2012 (gmt 0)

I've seen tag pages outrank all individual posts for their keyword, so I wouldn't entirely dismiss their value. I suspect they work best when there is a body of content indexed under one tag. Also, I generally recommend not displaying entire posts but rather a modest snippet or excerpt.

Some SEOs always block category and tag pages. I like tags more than categories as categories have more of a tendency to duplicate the main blog pages. Tags tend to be more diverse and specific, at least the way I use them.


Msg#: 4510902 posted 3:54 pm on Jan 5, 2013 (gmt 0)

Superb and useful information.


Msg#: 4510902 posted 7:35 pm on Jan 18, 2013 (gmt 0)

I'm in agreement with rogerd:
domain dot com/tag/insert-keyword seems to have the effect of concentrating all the google juice from several pages (with said tag) to the /tag/what-ever-keyword page

especially when using the Thesis theme and enabling excerpts

That said, a /tag/ page isn't as likely to convert as a well crafted sales page with killer copywriting.

see Steve Wiiderman's Yoast SEO plugin tutorial youtube
[youtube.com ]

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