Msg#: 4318197 posted 7:52 pm on May 26, 2011 (gmt 0)
One of the things I'm planning to do as a result of the negative effects of Panda, is try to improve some of the titles of articles in my site. I'm not planning to change the URL (permalink in the WordPress Edit Post area).
As far as search engines are concerned, is it okay to leave the URLs as is when changing a title?
Msg#: 4318197 posted 6:28 pm on Jun 2, 2011 (gmt 0)
I would think the gain from switching to a new URL would be offset by loss of link juice from 301-ing the old URL. Of course, if the post has no links and few bookmarks, you could switch it with no problem.
In most situations, I'd keep the old URL even if I changed the title. That's just me, though.