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WebmasterWorld Weekly Round-Up 21 July
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Msg#: 4689583 posted 8:50 pm on Jul 21, 2014 (gmt 0)

Welcome to this week's WebmasterWorld Weekly Round-up.

News broke last week of Google lifting restrictions on the use of real names in Google+. At first, you may just think that's a climb-down from the lofty opinion of real names only. Is it a good thing, or is Google just lifting restrictions to gain more traction? Join our threads on the topic.

It's also worth noting other news from a week or so ago that Google is dropping author images from the serps. I suspect that announcement was a precursor to the real name restrictions being lifted.

Don't assume just because Google no longer requires a real name in Google+ that you'll be anonymous. Google will know who you are and where you post using the nic you've chosen. And, of course, you'll still be a target for Google's marketing.

The Knowledge Graph: Let's try and get some discussion, research and reports of optimization for the knowledge graph. Join our thread on the topic and let's see if we can learn how to optimize our sites and services.

Let's move on and take a look at a few of our hot discussions and news topics for the week.


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The previous WebmasterWorld Weekly is here.


Google is working on improving the mobile user experience by alerting users about sites using Flash. Well, it's a start. The next thing is for us webmasters to stop producing cut down mobile sites and give the user the full experience on a smartphone and tablet, imho.
Google









As I mentioned earlier, Google has lifted its restrictions of G+ real names, and here's our thread on the topic. "Google+ Real Names Restriction Lifted, Nicknames Now Permitted"
Google+










This is a really great addition to the twitter analytics, so don't miss it. "Twitter has refreshed its tweet activity dashboard."
Twitter










Not entirely news to many: This person is, "Creating 10,000 Bot-Generated Articles Per Day." Is this helpful, valuable, unethical, or something else?


Following on the heels of Google, Bing is now accepting requests over the EU's "Right to be Forgotten." Apparently, it took a little longer for Bing as it had to be suitable for Yahoo, too.
Bing









News broke that Microsoft is to cut 18,000 jobs as part of its largest layoff ever. Not everyone is surprised. Find out more in our thread.Microsoft









Some were eagerly awaiting Google's latest quarterly figures, and they are here. "Google Inc. Announces Second Quarter 2014 Results: Revenues $15.96 billion." The company continues to do well, even though there's no pleasing some analysts.


Facebook has said it's testing a "Buy" button in news feed ads. This is a selected test and not everyone is going to see this. Clearly, Facebook wants to keep the whole purchase within its ecosystem.Facebook









Google has said it's now going to sell users its Maps for business imagery. No doubt it has a massive resource, and i'm sure some will take up the offer.


News from Twitter this week that it's also trying to connect sellers and buyers more closely on Twitter through the acquisition of the payments infrastructure company, CardSpring.


For those that might want to move their SEO up a step, there's our thread titled, "How To Optimize For Google's Knowledge Graph." What are your top tips?


I was asked this question so many times I thought i'd answer it myself, "How to Find My Google + Plus Address URL"


Perhaps we've all got domains we registered for vanity, however, are vanity domains a thing of the past?


Google has said its Google Shopping campaigns can now get bulk uploads and AdWords Editor access, which is certainly very useful.


News came in of a Judge ruling that a negative review of a restaurant was ranking too high in the SERPs and the reviewer should edit it to rank lower. Yes, that's right, a Judge decided the negative review should take a dive in the SERPs. Isn't this crazy? Surely, the restaurant owner should have offered the reviewer the opportunity to re-visit and re-assess the restaurant. If the experience was better it would have been better to get a positive review from the customer.


This thread has been around a while, but it's still generating discussion. "Negative SEO - How to Tank a Site in Google 101"


Our evergreen monthly Google SERPs thread, "Google Updates and SERP Changes - July 2014"


Time for some fun; "Email Spam 101"



This week's video is really for speakers that want to achieve a better performance when presenting. "How to speak so that people want to listen." Enjoy it, and let me know how you get on with the exercises.














Thank you for reading and joining the conversations, until next time...

Cheers
Neil

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