Welcome to this week's WebmasterWorld Weekly Round-up.
One of the hot topics of the last week was news that the confidential Google Quality Ratings Guidelines were re-written a short while back. For those that donít know, Google uses individuals to rate sites for quality, and the new guide helps those rating sites with what makes a quality site. Clearly, a guide such as this helps bring consistency to the process of quality assessment.
The news behind this story of the leak, as indicated in the Guide, is that Google is now placing even more emphasis on quality, through expertise, authority, and trustworthiness. This is a strong indication that accuracy of the knowledge graph is important to Google and its SERPs.
Take a step back from Google for one moment and think about your own personal reputation. Itís often said; itís whom you know that can make a difference, and I doubt that many will argue with that line of thinking. If you start to think about that from a siteís point of view, the quality of the link from an authority can make a big difference to a sitesí standing. Weíve known this for a long time, but the emphasis in the Guide indicates that the combination of expertise, combined with authority and trustworthiness together will play an even more important role in the profile of a site. That, Iím sure, will also be true of an individual, too.
With that in mind, itís time to improve the game, raise the quality, and reassess those connections, which we should all strive for every day.
Let's move on and take a look at our hot discussions and news topics for the week.
The previous WebmasterWorld Weekly is here.
What do you do when you've been away from SEO for a number of years? A webmaster returns to SEO after a 5-year break and wants to get up to speed quickly. Here, WebmasterWorld Members help by discussing their top tips and recommended reading. This useful thread will help newbies, and anyone wanting a refresher. "Returning to SEO After 5 Years: Up To Date SEO Tips"
Did you know about Google's CookieChoices.org website? It was recently released and was devised to help online publishers with user cookies. Google says, "The tools on this site include code that publishers can use to inform their users about cookies and obtain proper consent on websites and apps. You can implement a splash screen, a notification bar or, for mobile apps, one-time pop-up alert. And you can customize the language presented to your visitors."
I'm sure this news will come as no surprise to many however, Google has said it is to close Orkut on September 30, 2014. With the rise of Google+ surely it's been on the cards for some time.
When a site gets hit by some kind of ranking change in Google SERPs, a close inspection of the referrals from Bing/Yahoo indicated different visitor movement throughout the site. How to tell if these are better referrals, even if the numbers are down. "Google Site Visitors Down, Revealing Apparent Quality Referrals From Bing/Yahoo"
Reports indicate that Firefox's market share is in steep decline, with Chrome being the big winner. For some, it may come as no surprise, considering how hard Chrome is being pushed at users. Some also feel that Firefox may have lost its way a little.
WebmasterWorld Members started discussing traffic loss from Google on June 28. Did you get movement on that date?
For the record, here's this month's Google SERPs update news.
Was that your latest site change, or a Google algo update which caused your site's positioning to change? WebmasterWorld Members discuss how to help identify whether there's an algo change, a manual penalty, or a SEO change to the site that has caused the movement.
"SEO or Site Change, or a Google Algo Update Causing SERP Positioning"
As I mentioned earlier, Google has rewritten its Quality Ratings Guide and it appears to place more emphasis on the knowledge graph.
Microsoft's CEO, Satya Nadella, has outlined his views for the company going forward in a message to all its employees, titled, "Bold Ambition and Our Core" Clearly, there's a shift from the Steve Ballmer regime and the statement hints at the emphasis to come.
Google's David Drummond, Senior Vice President, Corporate Development and Chief Legal Officer has said the company is facing a challenge of dealing with over 70,000 of the EU's "Right to be Forgotten" take down requests. In the early days of this process, Google removed some press stories, but after further investigation, restored some to the SERPs.
I heard that the UK's National Crime Agency had disrupted "Shylock" malware through capture of some c and c thought to be controlling up to 30,000 computers world-wide. No doubt it'll soon be back!
How did you go about choosing a business name? Would Google have been a success if it were called BackRub? "Choosing a Name Might Make or Break a Business"
I read about this with some concern; "Amazon Asks FAA For Permission To Test Delivery Drones Outdoors" I'm not over keen on drones flying around overhead.
For those of you targeting China, I heard that the block on Google services in the country has been relaxed. No doubt it may be blocked again, but this relaxation it offers businesses in Google the opportunity to continue grow their presence in China.
News has come in of Google expanding its San Francisco office base. Google said, "We are excited to expand in San Francisco, and we will continue to work hard to be a good neighbor in the communities where we work and live,"
Brainwave control and Google Glass! Yes, that combination is now a reality with news of a Google Glass hack.
It's sad for me to report that ex WebmasterWorld Administrator, Marcia, passed away Monday, July 7, 2014. Marcia helped many, many, WebmasterWorld members over the years, and made many friends out of colleagues. RIP Marcia.
On a brighter note, and continuing my Ted Talks theme, I picked up on this one, "How to learn any language in six months."
While I was waiting in a coffee shop recently a foreign student approached me and asked for some directions. It turned out their English was quite poor, but was way better than my French, so we proceeded to use all the tools at our disposal to communicate, including resorting to diagrams on paper napkins. We continued our arm waving and gesturing whilst consuming a second drink. It was fun, and educational for both of us. I learnt quite a few new expressions, and I hope that the student learnt from me, too. When I returned home I did some searching on language learning and found this Ted video, which helped me understand how I might study new things, and how to learn faster and more efficiently. Enjoy the video as it may help you learn not just a new language, but another subject or interest or relevance.
I was trying to help French student find their way a
Thanks for reading and joining the conversations, until next time...
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