Linking is dead, long live linking!
The web is built on links, and search engines follow links for more pages, data, and sites. Over time, these links became an influence on ranking, and search engines used it to form part of their algorithmic assessment of a siteís worthiness for positioning in the SERPs. Before too long, webmasters used linking to a greater extent, and found their sites were doing well in the SERPs. Time went on and various algorithm changes were introduced to downgrade the influence of sites, which seemed to only use linking to a greater extent. Some of these networks were hit by search engine penalties, tumbling the house-of-cards. Those penalties are still going on today, many years after it first emerged as a way to influence ranking.
To nofollow, or follow: Hereís where the Webmaster needs to take note. If you have a site that is built on using links, paid or unpaid, in some shape or form to boost other sites, or to boost your own, thereís a risk the site will become demoted in the SERPs, or worse still, end up with a big penalty. Iíve seen this happen over many years, and itís come full circle more than once.
Google, in particular, wants us to use nofollow. Does that give a site legitimacy? Weíll, if the site with links is not being used to "game the system," nofollow is probably a natural choice. After all, why might there be links on a page? They are there for readers and site visitors, not for the search engines.
I see no reason to stop linking to great sites and content. The difference is to continue to use linking for readers and visitors, and not for the search engines.
Long live linking!
Welcome to this WebmasterWorld Weekly Round-up.
The previous WebmasterWorld Weekly is here.
Super bowl, last weekend, is a TV phenomenon, imho. Millions tune in to watch the game all at the same time. It's long been solely the territory of the TV networks over the ads run. Over recent years, Twitter and now Facebook are vying to become a "second screen." Who won? Not the game, I mean for the second screen?
There's speculation going round that Yahoo is aiming to get back into the search business. Is it too late, or do they stand a chance? Join our thread on the topic.
This week, WebmasterWorld Members discuss the topic of why sites disappear from DMOZ (Open Directory Project).
And on a theme, some human edited directories appear to be going nofollow.
After much speculation Satya Nadella has been named Microsoft's CEO
Firefox 27 arrives, and it includes simultaneous Social API services, SPDY 3.1 and TLS 1.2 support.
In a long running battle between regulators, business, and Google over antitrust, Google has reaches a deal in the EU over the case. It seems there's still some concern over the deal, and probably time will tell if it's even-handed.
This week, Twitter reported full year earnings and it posted a $645 million net loss. Is it a problem, or is there pent up potential in these early days for the public company. Opinions seem divided.
WebmasterWorld members discuss methods for whitelisting good requests vs blacklisting bad requests. See our thread titled, "The User Agent Whitelist"
There's a report that long time googler, Susan Wojcicki is to become YouTube's new chief.
In the battle against scammers, Google's YouTube is to monitor for fraudulent views which artificially boost video rankings.
Twitter this week announced a pilot initiative called "Data Grants" which is aimed at providing Twitter data to educational and research institutions.
As was predicted last week, Satya Nadella was appointed Microsoft's new CEO, and here's a couple of videos on the topic.
Here's what Steve Ballmer had to say.
Here's Satya's first interview subsequent to his appointment.
Have a wonderful week, until next time...
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