I’ve been reading more and evidence that ecommerce businesses are using social media to greater effect, and I wonder if online sales opportunities are accelerating away from the traditional method of search engines to social media.
No doubt, mobile access is helping to drive this progress as smartphone and tablet computers have become commonplace. Users are seemingly locked into the social platform, having to ‘like’ and ‘RT’ everything their friends are doing.
As this shift accelerates, and with the greatest share in search, the likely biggest loser is Google, with ads going from one medium to another. There’s only so much budget available, so I can’t see businesses putting budget into everything.
Have Facebook and twitter, amongst others, finally reached a significant enough share, and developed confidence from their user base now prepared to buy within the social service?
If you run an ecommerce business, have you adjusted your marketing activity to include social media from last year?
How will you approach the forthcoming holiday period, compared to last year?
The previous WebmasterWorld Weekly is here.
Welcome to this WebmasterWorld Weekly Round-up.
WebmasterWorld's monthly look at Google's SERPs changes for August was published last week. If you want to keep up-to-speed with all the Google SERPs changes, this is the hot thread to monitor and to contribute. The more input we can get the better it is for all webmasters, so come on and join in with your observations.
One of the biggest annoyances for webmasters is pirated content. It seems that scraped content is only made worse by the pirates running Google AdSense and profiting from other's hard work originating material. WebmasterWorld Members discussed at least five ways to combat pirated content. Find out more in our thread.
Firefox 23 was rolled out through the distribution channel this week, and it looks like there's some interesting new features for developers. I thought the network monitor, and the social share functionality was interesting. Additionally, on the security side, there's mixed content blocking to help protect users from man-in-the-middle attacks on HTTPS pages.
Twitter has made further progress with login verification, with iOS and Android updates that let you enrol in login verification and approve login requests directly from your mobile app.
Google made a few interesting announcements this week, with in-depth articles now appearing in Google's SERPs. One WebmasterWorld member asks, "Will Google's new "in-depth articles" feature bring opportunity for big and little publishers alike or bury non-branded authorities even more deeply?" What do you think?
Yahoo announced it is starting what it calls is 30-days of change, including the introduction of a new logo.
Microsoft's announcement over App development caught my eye this week. Microsoft said, "Windows Phone App Studio is about giving everyone the ability to create an app, regardless of experience. It also can radically accelerate workflow for all developers." join in our thread, titled, "Microsoft Introduces Windows Phone App Studio (beta), App Development Tool"
One of Google's other bigger announcements this week was the inclusion of manual webspam actions now appearing in Google Webmaster Tools. For many, this is going to be at best helpful to know what's gone wrong, but at worst it may spell the end of the site if there's no turning back.
Another Google announcement, for AdWords, this week was ad metrics comparison over time now available in reports. For those wanting to compare time slots, it'll be a valuable addition, i'm sure.
Do you want to get the most out of your mobile site? Here's some guidelines on optimizing mobile site pages you may find useful. Do you have any other suggestions for optimizing mobile site web pages?
In more outreach from Google, AdSense program policy notifications are now available within your AdSense account. This has got to be a step forward, and I welcome it.
Facebook said it has now rolled out its graph search to all U.S. English users. It's also worth reminding everyone that it's worth checking your privacy settings.
Twitter is working hard to prove it's becoming a player in the search for your ad money, and it has partnered with an agency to show that paid and organic tweets are driving sales. The company said, "Starting today, we can now quantify the impact of Promoted and organic Tweets on offline sales for consumer packaged goods (CPG) businesses in the United States."
Have a great week.
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