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Tedster - The Community loses a Giant.

 8:07 pm on Jun 30, 2013 (gmt 0)

I am deeply saddened to tell you that long time administrator and member of WebmasterWorld, Tedster (Warren "Ted" Ulle) passed away Friday in his sleep with family near.

Ted was a dear friend of this community and everyone involved. He always made time to talk to people regardless of their circumstances. He was one of the most friendly and approacable people in the entire industry. It was for that very reason that he was voted to be awarded the WebmasterWorld lifetime achievement award last year.

While Ted had been sick for quite some time, he never showed it or bothered anyone with it. His strength while facing it, was inspirational and trademark Tedster.

Ted worked for many of the largest brands on the interent today - from HP to eBay - and yet, he always had time to answer a stickymail question, or pop in a thread to send a new user on the right path.

We will miss him dearly.

Teds memorial service is a private service. Henninger Funeral Home : Book of Memories



 5:23 pm on Jul 2, 2013 (gmt 0)

Tedster was a truly selfless individual and made me more appreciative of the world to know that such people were around.

I'll deeply miss him.


 5:54 pm on Jul 2, 2013 (gmt 0)

I only had the fortune to meet Ted once, at Pubcon Austin. He made me feel welcome at a chat between pretty much all conference / SEO heavyweights. I think we finally wrapped things up about 2 a.m.

He was clearly a brilliant guy and contributed a massive amount of time, energy, and assistance to others here on WebmasterWorld.

I'll miss him, though I did not know him well.


 6:01 pm on Jul 2, 2013 (gmt 0)

Just heard today, a sad loss. My best wishes to his family and dear friends, never an easy thing to go through.

I did not work with him at eBay, wish I had the opportunity to hear his ideas.

Aaron Shear


 6:55 pm on Jul 2, 2013 (gmt 0)

Respect from my side as well.

He was one of the best people on WebmasterWorld. His replies on the forum were always intelligent and well calculated.


 8:36 pm on Jul 2, 2013 (gmt 0)

I never met anyone who, at the same time, could be so stubborn and yet so humble.

Tedster won't be writing on this site any more, but I know I'll be reading his words for a long time.


 2:18 am on Jul 3, 2013 (gmt 0)

A very knowledgeable, talented and helpful person. My condolences to his family and friends. RIP Ted.


 3:25 am on Jul 3, 2013 (gmt 0)

Thanks for everything, Ted.


 8:17 am on Jul 3, 2013 (gmt 0)

Legend. :(


 11:44 am on Jul 3, 2013 (gmt 0)

I will miss your insights, Ted, this is sad news indeed.


 12:46 pm on Jul 3, 2013 (gmt 0)

Thanks for being part of the community for so many years and being the helpful, friendly and genuine great guy you always were.

Rest in peace Ted.


 1:36 pm on Jul 3, 2013 (gmt 0)

Tedster was a leader. I looked at what comprised a great leader and see Ted fit this like a shoe.

1- People First– Leaders are nothing without people. Put another way, people will make or break you as a leader. You’ll either treat them well, earn their trust, respect and loyalty, or you won’t. You’ll either see people as capital to be leveraged or humans to be developed and fulfilled. You’ll either view yourself as superior to your employees, or as one whose job it is to serve them, learn from them, and leave them be better off for being led by you.

2- The best leaders don’t put people in a box – they free them from boxes. Ultimately, a leaders job isn’t to create followers, but to strive for ubiquitous leadership. Average leaders spend time scaling processes, systems, and models – great leaders focus on scaling leadership.

3- Develop Awareness– Great leaders are self aware, organizationally aware, culturally aware, contextually aware, and emotionally aware. They value listening, engaging, observing, and learning over pontificating. They value sensitivity over insensitivity and humility over hubris. Leaders who come across as if they know everything haven’t fooled anyone – except themselves.

4- Great leaders avoid the traps, gaps, and blind spots average leaders so easily step into. Leaders who choose to live in the bubble of their own thinking rather than understanding the benefits of seeking others input and counsel make things harder on everyone. The willingness to allow your positions and opinions to be challenged is a sign of strength not weakness. I’ve often said the most powerful and overlooked aspect of learning is unlearning. Leaders never willing to change their mind ensure only one outcome – a lack of growth and development.

5- Shun Complexity– Complexity is a leader’s enemy not their friend. Great leaders live to eliminate or simplify the complex, while average leaders allow themselves and those they lead to be consumed by it. Complexity stifles innovation, slows development, gates progress, and adversely impacts culture. Complexity is expensive, inefficient, and ineffective.

6- I’m not minimizing the fact we live in a complex world, and I’m not suggesting that profit cannot be found in complexity. But great leaders understand opportunity and profits are extracted from complexity through simplification, not by adding to the complexity. While many think it was Einstein who said, “Simplicity is the ultimate sophistication,” the statement was actually borrowed from Leonardo de Vinci – both gentlemen were correct.

7- Get Personal– If I only had a nickel for every time I’ve heard someone say, “It’s not personal; it’s just business.” Great leaders understand nothing is more personal than leadership, and they engage accordingly. The best leaders understand a failure to engage is in fact a failure to lead. Average leaders remain aloof and distant – great leaders look to know and care for their people.

8- Average leaders are viewed as business executives, the best leaders are viewed as great human beings. The best leaders understand it’s not a weakness to get personal, to display empathy, kindness, and compassion – it’s the ultimate strength. Peak performance is never built on the backs of others, but by helping others become successful. Treat your people as if your life depends on it – it does.

9- ****The reality is anyone can lead, but very few lead well. Will you just show up for work and check the box, or will you lead well?****

Ted needs a replacement who in this forum will step up to the plate and continue the leadership he brought to ALL OF US.


 1:47 pm on Jul 3, 2013 (gmt 0)

Great guy! Tedster will live on forever in my thoughts. He was an icon of the webmaster world. We'll miss him.


 2:13 pm on Jul 3, 2013 (gmt 0)

This came as a surprise for me. I wasn't aware Ted had been struggling with health issues.

Shine on Ted. Diplomatic you were (are) indeed. Your burdens have been lifted and you are soaring light and free -- enjoy it while it lasts, until you are issued your next assignment :)



 2:16 pm on Jul 3, 2013 (gmt 0)

You'll be missed Ted.

Truly one of the great minds and teachers in our little industry & community.


 3:44 pm on Jul 3, 2013 (gmt 0)

Ted seemed like a genuinely nice person, always treated people with respect, very sad to hear of his passing, my deep sympathy to his family and loved ones.


 4:07 pm on Jul 3, 2013 (gmt 0)

Hey Ted,
Thank you for all the many invaluable pieces of advice you shared with me and everyone over the years. You will be missed.


 5:57 pm on Jul 3, 2013 (gmt 0)

Shocked and saddened to hear the news.

As a newbie to the forum I was struck by the example that Ted set in terms of critical thought, spreading knowledge and not FUD, and the way he responded to heavyweights and beginners with the same modesty and humility. Like others, I wondered how he could be so active. He gave a lot of himself here and I know that I'm only one of hundreds - probably thousands - who personally benefited greatly from the knowledge that he imparted, but - more than that - the ethics and mindset he imparted.

I will miss his wisdom and contribution to this forum, but hope his spirit will live on here. Respect to Ted, and my respects to his friends and family.


 6:18 pm on Jul 3, 2013 (gmt 0)



 6:23 pm on Jul 3, 2013 (gmt 0)

I wish I had known he was ill before he passed as I would have let him know how much I've appreciated his tutelage over the years directly. A great guy and a brilliant mind in his craft, we are blessed to have had his help and advice.

My condolences to his family.


 7:47 pm on Jul 3, 2013 (gmt 0)

My sincere condolences to his family, friends, colleagues and all here at WebmasterWorld who benefited from interacting with his wisdom and insights. A truly generous individual. Great loss.


 12:16 am on Jul 4, 2013 (gmt 0)

I had a lot of respect for Ted. I've been a member here at Webmaster World since 2002 and he not only tolerated my steep learning curve in the beginning, he patiently and willfully guided me through numerous technical questions that I had along the way. I never had the opportunity to meet him in person, but he was a great asset to the webmaster community and will be missed. My sincere condolences to his family and friends.


 4:30 am on Jul 4, 2013 (gmt 0)

Will miss you Ted.


 5:20 am on Jul 4, 2013 (gmt 0)

Ted was the sole reason why I "continued" to pursue a career in marketing.

Ted, rest in peace my friend.


 6:35 am on Jul 4, 2013 (gmt 0)

The amount of condolences in this thread sums up his influence.

RIP Ted. What a huge loss.


 7:49 am on Jul 4, 2013 (gmt 0)

Rest in peace.

Visit Thailand

 8:25 am on Jul 4, 2013 (gmt 0)

I do not log on as much as I used to but always thought very highly of Tedster and the enormous help he gave me, and the rest of the community over the years.

RIP, Ted.


 9:27 am on Jul 4, 2013 (gmt 0)

Tedster R.I.P buddy, you will surely be missed, we had some great discussions.


 10:03 am on Jul 4, 2013 (gmt 0)

Rest in peace!


 3:34 pm on Jul 4, 2013 (gmt 0)

Oh my. I am so very sad to read this.


 10:08 pm on Jul 4, 2013 (gmt 0)

Never saw Tedster as I never attended any of the related events, but I felt his presence all around here, not just in regards of SEO and marketing, but in a whole. Big man, rest in peace.


 2:01 am on Jul 5, 2013 (gmt 0)

RIP Tedster. We never met but I always enjoyed your posts.

This 281 message thread spans 10 pages: < < 281 ( 1 2 3 4 5 6 [7] 8 9 10 > >
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