Iím in the process of planning a marketing program for a company aimed at winning business next March and April onwards. Itís a seasonal business and orders would not be expected for many months. In that time, the plan is to build a profile and credibility in anticipation of the emerging opportunities next year.
I've been emphasizing to businesses for some years now that they should stop agonizing over Google and their rankings, and concentrate on the product, or service, and the quality of the site and its content.
Apart from some standard optimization to allow the search engines to spider the site, and adding content over time, no other work will be done specifically for Google or Bing. In fact, thereís nothing in the program to monitor the sites positioning at all.
There will be some link development going on, and there will be an extensive social media program.
However, a key part of the siteís success is going to be the conversions, so weíve already spent some time making sure site's visitors are going to get what they want with the minimum of effort.
We will run analytics to monitor the site's performance, and the keywords that are performing, along with the conversions.
That's about it.
Itís rare to have so much time to raise the profile of a business, and iím going to make the most of it.
Wish me luck.
The previous WebmasterWorld Weekly is here.
Welcome to this WebmasterWorld Weekly Roundup.
WebmasterWorld Members discuss the state of Google, search, and the Internet in 2013 from an SEO and webmaster perspective.
WebmasterWorld Members were reporting a loss of backlinks indicated in Google Webmaster Tools. This happened earlier in the year and it turned out to be a bug. Guess what, it turns out it's another bug.
Payday loans were under scrutiny by Google and it explained how it's targeting one particular query with spammy sites in its SERPs.
Google AdSense was officially announced June 18, 2003, and WebmasterWorld Members were recalling ten years of AdSense.
Amazon is cancelling all affiliate accounts in Minnesota because of a new Minnesota tax law passed in this year. Who's next? Join the discussion here.
In the wake of the NSA and Prism exposure, is now the time for a resurgence of the independent search engines?
Moniker's Operations and Security team has discovered and blocked suspicious activity on the Moniker network that appears to have been a coordinated attempt to access a number of Moniker user accounts.
Google has announced its AdSense Publisher Scorecard which is devised to help understand how well the ad settings, webpages and content are performing relative to other AdSense Publishers.
Facebook-owned Instagram is adding video, bringing an entirely new dimension to camera captures shared across the popular social-networking service.
Microsoft this week announced that it will now pay hackers for reporting certain classes of vulnerabilities in its software products and services.
The UK's Information regulator has given Google 35-days to delete its harvested Street View WiFi data. Many people will be surprised to know this data still exists.
Twitter plans to let brands show promoted tweets to users who open its mobile apps within close range of their stores.
Google has launched automatic creation of inventory-aware campaigns for Merchant Center feeds. Google commented, "With this new feature, we wanted to deliver a simple solution for this complex problem, to help you go faster, with smarter tools that streamline your workflow."
I read this week that "Facebook is developing a flipboard-style news reader"
Google published its recommendations on reconsideration requests and how to handle backlink-related issues. This is worth the read.
Microsoft has said it's launching an initiative called Ventures For Startups. The company said, "At a minimum, applying companies must have a full-time founding team, a bold vision for tackling a real problem, technologically driven solutions and less than $1 million raised."
An ICANN working group is seeking public input on its proposals to kill WHOIS and what the successor might be.
WebmasterWorld Members discuss the latest information about a multi-week SERPs roll-out from Google.
Microsoft announced Windows 8.1 Preview is here, and that Internet Explorer 11 preview was introduced at the same time.
WordPress released version 3.5.2 which is an important security update, and webmasters should update their sites as soon as possible.
Google has announced its retiring the old version of Google Groups and is launching the new Google Groups.
Yahoo is refreshing Yahoo News. This week it said, "Over the next couple of days, our U.S. users will begin to experience the redesigned Yahoo! News."
Do you have a view on these or other topics? Do join in the conversations on these and other topics you may wish to raise.
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