Can old branch move announcements have a negative impact on local listings?
We post press releases online to announce when one of our offices moves, and now we are wondering if old announcements should be removed from the site in case they cause conflict with our geo-search directory listings (ex: Google Maps, YellowPages, etc) or if we should keep them live on the site, because they prove the location history of the offices to search engines.
Msg#: 4499913 posted 12:51 am on Sep 26, 2012 (gmt 0)
Two-part question really: Wording and information.
"We're moving!" = we will move in the future. Should never be on the page if the move has already taken place.
"We've moved!" or "We've settled into our new place at..." = we recently moved (and some readers or real-life visitors might not know it yet).
"We moved." = we moved at some time in the past. Information retained in a back room somewhere for archival purposes, and for longago visitors who think "Didn't they use to have an office on Coconut Place?"
So: Are you retaining the original (outdated) announcement, or are you replacing it with something that's differently worded but gives the same information?