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Vegas Pubcon Day-By-Day
Discussion of Vegas Pubcon by day

 7:10 pm on Oct 26, 2006 (gmt 0)

This will be my first Pubcon (I've been to SES twice). As I book my travel arrangement (I might have to leave Thurs. night), I was hoping you could help me with a couple questions about the daily events:

1) Is there or will there be a schedule of known parties? At SES, Joe Morin usually posts a list of the parties even if they are not public.

2) If I do a good job of networking during the week, how important is the Friday pub session?




 6:19 am on Oct 27, 2006 (gmt 0)

I wouldn't miss the pubcon session if I could make it at all. Very important. But definitely hang out the rest of the week for smaller, maybe more in-depth conversation.


 3:33 pm on Oct 27, 2006 (gmt 0)

webconnoisseur, we'll look forward to you attending.

The best bet with events is to hear about them at the conference itself. Official ones will be announced.

As far as the Friday event is concerned, if you miss out, you'll never know how valuable it might have been.


 5:00 am on Oct 31, 2006 (gmt 0)

Official ones will be announced.

I hope soon. I always, ahem, "plan to be flexible" but knowing when the big evening events are happening would be helpful. I imagine some folks are planning on squeezing in a show [pubcon.com] or enjoying a meal at one of the posh reservation-friendly restaurants [pubcon.com] (it is Vegas baby!) Knowing in advance what night would be best for that sort of thing would be appreciated. :)


 7:00 pm on Nov 1, 2006 (gmt 0)

Dang! I was just now able to get my calander cleared to attend. Notice that apparently yesterday some coupons expired. Dunno what they were. Looks like the hotel is long booked up - maybe I'll save some cash at a funky off the strip notell-motel. One of those funkos that smells of spent gamblers, spent whiskey, and spent cigarettes. Whoo-hooo glad to be going in any case.

Anyone with ideas of where to stay could sticky me.....


 7:05 pm on Nov 1, 2006 (gmt 0)

To make transport easier, always try to pick a hotel [pubcon.com] on the monorail stops. [pubcon.com]

And don't miss the latest news PubCon Las Vegas Special Event : Safe Bets from Google [pubcon.com]


 8:00 pm on Nov 1, 2006 (gmt 0)

And don't miss the latest news PubCon Las Vegas Special Event : Safe Bets from Google

Cool. I take it they haven't decided which day yet? It would be nice if Brett could post the day/time soon.


 8:23 pm on Nov 1, 2006 (gmt 0)

> I take it they haven't decided which day yet?

Wednesday, 5:30 - 7:30pm

See your handy Session Grid [pubcon.com] for all of the dates/times/details.


 7:32 am on Nov 8, 2006 (gmt 0)

This will be my second Pub Con, and I am sure it will even better then last time :)


 10:11 am on Nov 8, 2006 (gmt 0)

Hey nakulgoyal, I thought you were going to PunCon [webmasterworld.com]. Are you going to try to make both events?


 6:49 am on Nov 14, 2006 (gmt 0)

Am I missing something lawman? I am only coming in to pubcon....what is the 2nd event? :)


 2:01 pm on Nov 14, 2006 (gmt 0)

Just got in last night, I am staying at the Alexis Park Resort & Spa...

So far it's very nice, hot tub in the room and it's like a mini condo. The room is huge I have a kitchen, 2 bathrooms a huge bedroom upstairs..

Only a few more hours and it's learning time. I am looking forward to it. I brought 2 people with me this time.. The CEO of BankCard Central and the Marketing Director. This will be their first time at something like this. We are looking forward today to hear Guy Kawasaki in the morning with the WebmasterWorld Pubcon Kickoff Keynote session.

Other Sessions we are attending:

- Feeds, Blogs, News, and Social Search

- In-House Optimization Forum

- Feeds and Other Alternative Optimization Opportunities

- Feeding the Engines - Writing Copy

- Affiliate Strategies and Content Strategies

These look like great topics, actually if I could be in all of them at once I would... There is so much knowledge that these guys have to share. The most important thing about this event is to network..

TALK to people! That is were things happen.....

Thanks Brett and the huge team of speakers.. See you in there.


 4:02 pm on Nov 14, 2006 (gmt 0)

I'm about an hour away from listening to Guy Kawasaki's talk. I arrived a bit late last night and caught up with Admins and other mods for a dinner and conversation.

Finally met Coopster - while he tried to tell me I look like Grizzly Adams, I think he fits the part more than I.

Already got some great tips from Webwork - does anyone pay attention to this man? He's a wealth of knowledge.

The evening quickly degraded as caveman wrangled a few folks into starting some late night "fun" at about midnight. Ugh... I'd say I was too old for this but he's a few years older than I so that's not gonna fly .... ;)


 11:37 pm on Nov 14, 2006 (gmt 0)

Wow - Guy Kawasaki's talk was amazing and inspiring. i am waiting for confirmation on the delivery of video recording in CD which brett announced.

oh! by the way where are you guys, i cant find you.


 12:09 am on Nov 15, 2006 (gmt 0)

Guy's talk was excellent. The lunch presentation by Yahoo was also impressive. The new interface is not only a match for the Adwords interface but also adds some new features in the area of forecasting that blow away what Google offers.

So far a great pubcon and looks like it's only going to get better. :)


 12:41 am on Nov 15, 2006 (gmt 0)

Is anyone else disappointed with Jon S Von Tetzchner's talk? I thought it was supposed to be the story of Opera... not a sales pitch. :-\


 7:55 am on Nov 15, 2006 (gmt 0)

Jon S Von Tetzchner, lol, yup. It was a Opera Marketing talk, but all said and done, I actually downloaded Opera after attending the session, and it's actually "FASTER". I like it.


 10:05 am on Nov 15, 2006 (gmt 0)

Anybody attended a session?

What did you think?

What did you take away?


 11:00 am on Nov 15, 2006 (gmt 0)

Guy Kawasaki's keynote was the most inspiring talk I've heard in a long time.

Martinibuster, your link-building talk was very interesting, lots of excellent ideas I'd never thought of.


 1:42 pm on Nov 15, 2006 (gmt 0)

Please can you all share with us what you learned and are learning , many people like me are not lucky as you are to attend Puncon


 3:04 pm on Nov 15, 2006 (gmt 0)

benevolent001, as far as the info there is a ton already being shared all over the net. If you do a google search for "pubcon 2006 vegas" you can find a huge amount of up to date info as well stay posted in the forums..

I read a really great blog post last night that was very detailed. Many great blogs out there to read...Enjoy.

[edited by: Hawkgirl at 5:55 pm (utc) on Nov. 15, 2006]
[edit reason] URL removed. [/edit]


 3:15 pm on Nov 15, 2006 (gmt 0)

I agree, Guy Kawasaki's keynote was the best heard in a long time. Not only because of the content and insight but the presentation as well. Great delivery combined with a bit of humor is often lost in the techie world.

Hats off to Guy and kudos to Brett for snaring, and sharing, this one!

btw - Did anyone copy down the email address to get the presentation slides? <Was the font size too small for me to see it? :)>

[edited by: TedM at 3:16 pm (utc) on Nov. 15, 2006]


 3:36 pm on Nov 15, 2006 (gmt 0)

The first day was solid with Guy's keynote and all the sessions. I didn't get up and leave any session I attended...and that's pretty rare for me at conferences.

On another note, Pubcon is huge. I think there was a massive last minute buy. Never seen such a long morning line, cocktail line, no space for tables and chairs to eat, crowded hallways. That's bittersweet as someone who has been going for years, because it's a pain to move around without feeling like cattle, but it's great for the organization. I've met some old friends but also lots of first timers that just registered recently.


 7:11 pm on Nov 15, 2006 (gmt 0)

I caught part of the Site Review Clinic with sugarrae, managed to see her expose a site that had a metric ton of radio station backlinks. Apparently, the site owner who'd had SEO work done, but apparently didn't know what was done.

I'm off to catch a presentation, will report back when I can. :)


 8:26 pm on Nov 15, 2006 (gmt 0)

I would be more than happy to share my notes, but I'm not sure if that violates anything...

Anyone know?


 10:15 pm on Nov 15, 2006 (gmt 0)

Many visitors are "live blogging" their notes from the sessions. I don't think it's a problem, but I'm sure an admin or moderator will chime in if it isn't allowed. :)


 11:30 pm on Nov 15, 2006 (gmt 0)

Feel free to post your notes and conference updates here!


 12:12 am on Nov 16, 2006 (gmt 0)

I missed most of Day 1 due to flight delays. So, I'll begin with Day 2. Hope these are helpful. Some may be confusing as I wrote them for myself. :)

**New Age of Web Advertising Keynote by John Battelle**

• www.federatedmedia.net
• Dear drives audiences toward social media sites.
• The best businesses on the web are those that allow customers to build the business
o MySpace
o Digg
o Amazon
• Acknowledge your customers
o Why are they visiting your site?
o Engage in conversation.
o Let them know that you know what they need. Think outside the box.
• Invite customers to help you change your business.
• www.wikia.com
• Be respectful of consumers – i.e. Don’t post on Wiki in your own self-interest as it is disrespectful of community.
• Marketing copy should be conversational for increased ad performance.
• Be honest with your audience, especially when blogging.
• Branding – be patient. Don’t make all your moves based on instant gratification. That type of strat. does not prove fruitful long-term.

**Site Structure for Crawlability**

o Create site “pyramid,” blueprint
• Crawlers are simple-minded. The cycle:
o Visit URL, store contents
o Decide when to revisit
o Extract links, decide whether/when to revisit
o Modern crawlers are continuous
o What works well for visitors is what works well for robots.
o Imagine how site would function without extras – i.e. images, javascript, etc. – test in screen reader, a blind person should be able t o navigate your site
o Have someone who knows nothing about site design/development look at site.
• How do robots find sites?
o External links
o Domain registration
• Crawling tech typically lags browser tech - Vanilla HTML is best at this point
• Architecture
o Assign Keywords to EACH Page (3 per page)
o Good Content! Use product descriptions for keyword-rich content
o Write copy that compliments keyword research
o Keep “old” content, just clean up code
o Be careful with ULR structure – 301s, 301s, 301s
o Study analytics
o Become an authority – size matters!
o Good Navigation
ί Avoid image-based Nav., Flash Nav., Javascript Nav.
ί Include keywords in links when possible
• Design
o Balance “cool” with strategic
o SEO friendly does not have to be ugly
• Programming
o W3C Compliance
o Javascript: Comment out/Place in Includes
o Use CSS to increase load-time
• Content
o Homepage: 400 words; Interior Pages: 250 words
o Avoid keyword-stuffing
o Link to relevant pages
o Section 508 Compliance
• Meta Information
o Meta Title MUST be unique on every page and should begin with main keywords
o Don’t stuff keywords tag
o Keep description unique on each page
• URL Structure
ί Always use www or never use it – redirect when necessary
ί Try not to use different URLs to point to same content, may be considered Dup.
o Clean URLs, human readable
o 301s must be used correctly
o Keep as static as possible
o Descriptive anchor text
o Minimize redirects and do not have redirect loops
o Every page can be reached by a static link (HTML sitemap from homepage)
• Perfect Site
o All pages are reachable from root page
o Links extractable from plain HTML
o Single URL for each piece of content
o Limited dynamic arguments – Use Flash on a limited basis and offer HTML version
o Minimize use of frames and javascript
o Keep text out of images
o Use ALT tags for images
o Content not dependent on sessions, cookies
o No robot.txt limits on content you want crawled
o Informative anchor text in internal links
• Dynamic Sites
o Two meanings of “dynamic”
ί Content assembled on the fly
ί URL string contains query
o Avoid too many arguments
• 404s
o Be sure to return 404 on bogus URLs, but feel free to offer inf o to user
o Worst-case: soft-404 crawler trap
• Robots.txt
o Good way to keep SEs from crawling certain pages
o New extensions available – Now supports regex-like wildcard syntax
• Changing Your Address
o Use 301 redirect from old site
o Hold on to old domain for as long as possible
o Consider page-to-page redirect if site structure is identical
• Check Your Cite in SERPs
o What pages?
o Titles
o Descriptions – Should be unique for EVERY page!
• siteexplorer.search.yahoo.com to find out how Yahoo! is crawling site and to authenticate – set up automatic update of new content!
• Google Webmaster Tools to Fix Crawling Errors – www.google.com/webmasters
o Crawl errors
o Googlebot activity reports
o Robots.txt analysis

**Duplicate Content**

• The key is prevention.
• Write original descriptions.
• Disallow robots on printer-friendly versions of pages.
• Same pages with different URLs are considered dup. content
o Should be 301ed
o This includes index
o i.e. [yoursite.org,...] [yoursite.org...] [yoursite.org,...] [yoursite.org...]
• URLs creation convention should be consistent to avoid indicating to the SEs that there may be dup. Content.
• Session IDs are a no-no
• Not penalized for named anchors/fragments
• Same content in different languages is not considered dup.
• NoFollows ARE followed, but they do not contribute to ranking,
CopyScape for Scraping Detection

**International & Euro Optimization**

• European Internet Statistics
o 90 Million MORE Internet users than the US
o Over 10% of ALL Ad-Spend in both UK and Sweden was online in 2006. Makes online advertising more developed there.
• Multi-lingual SEO
o Keyword Research ‡ Glossary ‡ Translation ‡ Optimization ‡ Validation
o Brainstorm with a native speaker
o Go to the competition and lift their keywords
o Tools
ί Trellian’s Keyword Discovery – www.keyworddiscovery.com
ί Overture isn’t best for SEO, but it’s better than nothing.
o Page Optimization
ί Native copywriter – it’s better to start copy in foreign language.
ί Learn the translation process inside and out.
ί Consistency AND accuracy
ί Validators should look at English and foreign language copy when checking it.
ί Train the translator on SEO.
ί Send useful information to translators – screenshots, images, character limits, etc.
ί Remember to send corrections back to the translator.
o Specific Languages
ί German
• High expectations – translations have to be accurate.
• Text will be approximately 3x the length of English.
• German grammar is difficult – merges words depending on context.
• Two forms of the language.
ί UK English
• British are more verbose
• Have a native speaker review the copy.
ί Spanish
• Consider target region as there are many versions of the language.
o Steps to Cracking Southeast Asia
ί 300 million internet users
ί Understanding Your Audience
• What is funny and creative here may not be there and vice versa.
• Internet is often used for researching, but buying is often down at brick and mortars.
• Direct marketing does not work as well – BRANDING
• 50% of all internet-usage is done in Cafι
ί Asian Domain Name
• Make sure it’s pronounceable to the native speakers (i.e. Chinese can’t pronounce Google)
• Go with extension of competitors
• www.cnnames.net
ί Hosting
• US Hosting Option
o Slow access
o Economical
o Easy to pay for
• Chinese Hosting Option
o Fast
o Politically Regulated
o Online payment options are difficult
ί Know the Major Search Engines
ί Translation is Very Important
ί Keywords
• Take time to develop keywords
• Generally 15 different versions of words across all the countries
ί Paid Search
• Begin with Paid
• Implement local Paid
ί Organic Search
• Site structure, Meta & Keyword Placement
• Good content matters
• Link popularity
• Think Local
o Local company favoritism
o Local hosting
o Local domains
ί Understanding Reporting
ί Implement Analytics
ί The Red Tape
• Limited Customer Service
• No API’s
• CPM Reporting
• Kickbacks and Discounts – Lack of Ethics Commonplace
• Poor Payment Methods
• Political Favoritism
• High Speed Access is Limited
• General Ideas
o Keywords in foreign languages are going to be easier to rank for as there are fewer results in most cases.
o International Affiliates can be the easiest way to enter into the market as a foreign SEO would otherwise need to be hired to properly optimize.
o Buy TLD for country or host site in target country
o Purchase backlinks from foreign sites.

I'm at the Super-Session right now, so I'll deliver more notes tomorrow. :)


 12:14 am on Nov 16, 2006 (gmt 0)

Wow... those completely lost all the spacing I just spent 20 minutes putting in. If you guys can't figure them out, I'll try to separate them to make them an easier read. Let me know.


 7:31 pm on Nov 17, 2006 (gmt 0)

I cannot remember where the pubcon was supposed to be (Friday's event) and rather than wondering aimlessly in Vegas, maybe someone can email me or let me know.



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