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Analyst firm Juniper Research has stared into its crystal ball and predicted that digital publishers stand to lose over $27bn (£18bn) by 2020 due to ad-blocking.
Developer activity is set to increase over the next five years making ad-blockers more sophisticated and difficult to overcome, according to the research.
The research reckoned that smaller publishers are most at risk from the rapid adoption of ad-blocking software as they often solely rely on revenues from advertising to continue operating.
1) Affiliate links. They do not work for me, even with products that are regularly advertised on my site through Adsense