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Marketing E-books
Need help on these
Akash




msg:4684801
 12:04 pm on Jul 3, 2014 (gmt 0)

A friend of mine is ready with 3 e-books, designed and well-written content. Being new in this field, we would like to know the steps that will bring us money.

1. How do we price them?
2. How do we market them/ We are targeting at least 10 downloads per day. The niche is lifestyle / living - so is it a realistic number we are looking at?

Please help !
Thanks in advance.

 

engine




msg:4684890
 5:05 pm on Jul 3, 2014 (gmt 0)

The true price is likely to be lower than you expect, in my experience. Don't set your price too high, but if you set it too low people question the value they are getting.

The price you get is often what people are prepared to pay.

Do some research into similar e-documents to see what they are priced at as that should give you an indication.

For number 2 on your list, that's a whole marketing program of it's own. Again, you can get a head start by looking to see where the other documents in your sector are being marketed.

piatkow




msg:4685146
 3:14 pm on Jul 4, 2014 (gmt 0)


Do some research into similar e-documents to see what they are priced at as that should give you an indication.

There are plenty of big names selling ebooks so it shouldn't be difficult, 20 minutes in a South American River should do the trick.

tangor




msg:4685149
 3:33 pm on Jul 4, 2014 (gmt 0)

Pricing is what the market will bear, and the value of the product. If the value (contents) of the eBook are sufficient that others will like it, consider it ripped off after the first few books you sell are "out there" and it then appears on other sites. We all hope that does not happen, but consider the outlaws on the web who will do this as you "price" your material.

As for marketing, your web site, social media, possible exterior sales via Amazon or the like might spread word of the eBook and the initial release might bring some profits.

lucy24




msg:4685208
 8:31 pm on Jul 4, 2014 (gmt 0)

Conversely, people will unhesitatingly pay money to buy from a known source (see subtle allusion to South American rivers, above) even if it's a PD work that's readily avaible for free elsewhere in the identical format. So depending on subject, it may be to your advantage to hook up with an established vendor.

zerofatzreturns




msg:4700398
 3:42 am on Sep 7, 2014 (gmt 0)

price to match the market. If the majority of the ebooks in your niche are going for 2.99 from unknown authors then you are at 2.99. Expect trickle in sales unless you have a marketing strategy lined up. If your niche is lifestyle/living I suggest starting a youtube channel and provide a piece of related valuable content in each video. Link in the description back to your ebook and remind viewers that they can get even more awesome content by checking out the book.

Honestly a better way would be to link the youtube channel back to a blog but it depends on how much work you want to put into it. Honestly, the marketing is very important. Amazon KDP is a huge ebook platform and its easy to get trickle in sales there but if you want to make real money you have to set up a system for marketing.

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