Hi all, As an agency SEO, all we sell is our time. As SEOs we need to push forward to try and sell 'things' as well as time. These things can come under plenty of different categories, but in this instance I'm thinking specifically of things that come under the category of Technology.
These must be items that are achievable for technologically minded SEOs and come under an SEO remit.
A few things that we could sell:
- Licencing software - Dashboards - Bespoke research pieces
Is there anything on your SEO shopping list? What can we as SEOs sell other than just time to our clients?
We have a client that initially asked us: how much if you only produce a monthly report for us over the next x months?
We do it now for this client as a part of overall service but it could have just as easy stand up as a bespoke product. It can be made to be much more than just a ranking & traffic report.
Why: We have found out is that many clients have no idea on how to get the best from (for example) Google Analytics. Too many options, too many different charts, etc. If a report is to be fed up to a board level, it needs to be concise, understandable at glance and give them information they want in a simple easy to view layout.