Today I found a website listing all of our products, just textual, none of our images were displayed, when you try to purchase a product you get re-directed to promo/affiliate site which has no relation to our company.
As a brand this obviously isnít doing us any good but it may not be doing us any harm web wise.
I see people talking about filing a DCMA but I wonder if itís worth getting involved in? is it worth submitting
Are you content to let them be? or do you aggressively chase these sites down?
Then I'd say it's probably helping your branding (unless the site somehow makes you look bad). And with your brand in the META data, my guess is that Google would most likely consider your site the original publisher.
What they are doing is trying to steal your traffic to make a buck off another product. If your ok with that then OK. Me I would make them stop. Who wants to be branded with a site that tries to fool a possible customer you could have had but was fooled by the other site.