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I have tons of traffic, how much should I be making with my site?
Joey_Link




msg:4270446
 5:53 am on Feb 22, 2011 (gmt 0)

I own a site with tons of traffic which I'd like to monetize and use the funds to begin fulfilling our mission statement. I've done very little to monetize thus far, and to be honest I'm not even sure how much I could be making if it were properly monetized. Any ideas of how much potential there is here?

Here is a snapshot of our 30 day stats:

* 276,209
Visits
* 2,854,004
Pageviews
* 10.39
Pages/Visit
* 37.05%
Bounce Rate
* 00:08:11
Avg. Time on Site
* 36.30%
% New Visits

 

LifeinAsia




msg:4270451
 6:06 am on Feb 22, 2011 (gmt 0)

It all depends on your niche, your content, your type of traffic, the type of monetizing you're using, the types of advertisers in your niche, your competitors, etc. Unfortunately, there is no pat formula for how much you "should" or "could" be earning. The potential can be anywhere from $0 to thousands of dollars.

Lexur




msg:4270455
 6:56 am on Feb 22, 2011 (gmt 0)

You have 10 pageviews per visitor because
a) you have a photo gallery (income trending to zero)
b) you have a community website with repeated visitors (income trending to less than zero, because members are always intransigent when talking about freedom and advertising)

Joey_Link




msg:4270456
 7:01 am on Feb 22, 2011 (gmt 0)

I'm not quite sure what you're talking about Lexur.

Lexur




msg:4270460
 7:05 am on Feb 22, 2011 (gmt 0)

What's your niche?
If you have a financial website with these numbers you should make thousands of dollars every month. With a photo gallery you will make a few cents.

Joey_Link




msg:4270462
 7:11 am on Feb 22, 2011 (gmt 0)

Ah I see what you're saying. I own the largest Firearms website in the Northwest, so I have a niche within a specific geographic region (beneficial to local and national firearm-related companies). It is a forum-based site with many custom features for members.

I also believe most of my visitors are fairly difficult to target; according to quantcast (unsure how accurate their demographics are) 28% are 18-34, 35% are 35-49, and 28% are 50+. 13% make under $30k/yr. and the majority, 34%, make over $100k.

martinibuster




msg:4270466
 7:51 am on Feb 22, 2011 (gmt 0)

It is a forum-based site with many custom features for members.


As LIA and Lexur indicated, there is more to it than traffic. Traffic quality plays a role, what is the traffic doing on the site, where on the buy cycle are they, etc.

Are any of those custom features related to making a purchase or locating a dealer where a purchase could be made? If you don't have a purchase related section then build one, whether it's a "feature" or a forum category related to purchases.

Take a look at similar regional sites and see how they're monetizing. A quick scan indicates direct advertising for local merchants is a component.

You may want to broaden your regional scope. Limiting your audience limits your opportunity. You don't have to change your forum. You can simply build out another section of the site and promote it.

Are there any firearms affiliate programs? If so look into that to supplement direct advertising sales, etc. In order to maximize affiliate sales you may need to expand the site to include a review section, a how-to section etc., with affiliate links to where newbs can buy gear.

Speaking of newbs, many site publishers prefer to be known for the advanced level of their sites, with some publishers being quite hostile and impatient with newbs. But here's the thing, newbs may be your bread and butter. They're the ones that need gear, who are experimenting with new techniques. As a consequence they're eager to acquire the latest widget that will make their hobby a better experience or bring them more joy.

The joy button is important. Remember Vince the Slap Chop guy? Check out his video [youtube.com]. The heart of what he's doing is telling people how much joy the slap chop will bring to their lives. He gets to the point right away by saying that the slap chop will help you slap your troubles away. I love those commercials, they're inspirational. Watch the remix [youtube.com], it'll make you smile.

Good luck!

piatkow




msg:4270569
 2:51 pm on Feb 22, 2011 (gmt 0)

If you have a strong "community" feel in your site then you will find that people respond favorably to being asked to use your affiliate links to make purchases that they would make anyway.

I have run two music sites in different geographies. One targetted a strong community and people made a point of not only buying their music through my Amazon links but also othe purchases. The other has about three times the visits but a fraction of the sales as it covers a far more "annonymous" urban area.

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